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Durham Performing Arts Center (DPAC)
Duke University Arts
Durham Performing Arts Center (DPAC)
Large capacity and state-of-the-art facilities
Strong ties to Broadway touring productions
Extensive marketing budget and reach.
Limited focus on independent or niche programming
Higher ticket prices compared to community venues
Less emphasis on local arts education programs.
Expand into more diverse cultural programming
Leverage technology for enhanced audience engagement
Partner with more local artists and organizations.
Competition from other large venues for major acts
Changing consumer entertainment habits
Economic downturn impacting discretionary spending on live events.
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