Top Marketing Strategies for The Carolina Theatre of Durham

The Carolina Theatre of Durham User Persona

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

• Seeking unique and engaging experiences to enjoy with friends and unwind after work, preferably involving live music or film
• Wants to support local businesses and organizations that contribute to the cultural vibrancy of Durham
• Hopes to discover new artists and expand her knowledge of independent film and music genres.

Frustrations

• Finding the time to attend events during the week due to her busy work schedule and commute
• Feeling overwhelmed by the sheer number of entertainment options available and struggling to make a decision
• Worries about high ticket prices and limited availability for popular shows.

Name:

James Miller

Age :

45

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Wants to introduce his teenage children to classic films and the cultural significance of historic theaters
• Seeks educational and thought-provoking experiences that align with his interests in history, documentaries, and social justice
• Hopes to find affordable entertainment options for his family to enjoy together.

Frustrations

• Balancing his work schedule with family time and finding activities that appeal to both teenagers and adults
• Limited time to research and choose from the variety of shows and events available
• Concerned about the content and suitability of certain films or performances for his children's age group.

Name:

Olivia Chen

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

N/A

Education :

Currently pursuing Bachelor's Degree, Environmental Science

Preferred platforms

GOALS

• Looking for fun and affordable activities to do with friends on a student budget
• Interested in attending events and screenings that align with her values, such as environmental documentaries or social justice films
• Wants to feel connected to the local community and meet people with shared interests.

Frustrations

• Limited transportation options and difficulty getting to the theater without a car
• Feeling overwhelmed by the cost of attending multiple events throughout the semester
• Uncertainty about the dress code or atmosphere of certain events and whether they would be welcoming to a younger audience.

The Carolina Theatre of Durham Geographic and Demographic Insights

Geographic Insights: The Carolina Theatre's primary market is the United States, with a strong focus on local audiences in Durham and the surrounding Triangle area.

Demographic Insights: The Carolina Theatre attracts a diverse age range, with a slight skew towards females. Younger adults and middle-aged individuals are key demographics.

The Carolina Theatre of Durham Socio-economic Profile

Household and Income Insights: The audience consists of a mix of household sizes, with a higher concentration of couples and small families. The income level is largely middle-income.

Educational and Employment Insights: The Carolina Theatre attracts a well-educated audience, with a majority holding at least a college degree. Many are employed full-time or are students.

The Carolina Theatre of Durham Behavioral Insights

Interest-Based Insights: The target audience enjoys live music, independent and documentary films, stand-up comedy, local events, theater, and art exhibitions.

Technology and Social Media Usage: They are active on social media, particularly YouTube and Instagram. They use a mix of devices, including desktops, Android, and iOS.

The Carolina Theatre of Durham Top Competitors