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C-SPAN Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Bachelor's Degree (expected)
Age: 17
Gender: Male
Occupation: High School Student
Education: High School (in progress)
Age: 23
Gender: Female
Occupation: Recent Graduate/Intern
Education: Bachelor's Degree, Political Science
Civic Scholar Sarah
Goals
- To thoroughly understand the nuances of American political processes and historical contexts for academic purposes
- To engage in informed debates and discussions on current events with peers and professors
- To access unedited, primary source government footage for research and term papers.
Pain Points
- Finding unbiased and comprehensive information amidst partisan news cycles
- Limited access to historical government archives for in-depth research
- Difficulty in balancing academic rigor with social commitments and extracurricular activities.
C-SPAN Geographic Distribution
C-SPAN's focus is overwhelmingly on the U.S., reflecting its mission of transparent American governance coverage. Minimal international audience engagement.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
C-SPAN's audience primarily consists of 1-4 person households, with a strong leaning towards medium to high-income brackets.
Employment Status
Income Distribution
Education Level
C-SPAN Behavior Analysis
Behavior Profile
Device Breakdown
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