Top Marketing Strategies for C-SPAN

C-SPAN User Persona

Name:

John Miller

Age :

52

Gender :

Male

Occupation :

Political Science Professor

Industry :

Education

Education :

PhD, Political Science

Preferred platforms

GOALS

• To stay updated on current political events and policies for his lectures
• To find credible sources and analysis for his research papers
• To engage in informed political discussions with peers and students

Frustrations

• Finding unbiased and in-depth coverage of political events
• Accessing archived footage of specific congressional hearings
• Combating misinformation and promoting civil discourse in online spaces

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Legislative Aide

Industry :

Government

Education :

Master's, Public Policy

Preferred platforms

GOALS

• To track legislative developments and committee hearings relevant to her work
• To understand the perspectives and arguments of different policymakers
• To identify potential policy solutions and their implications

Frustrations

• Keeping up with the fast-paced nature of legislative changes
• Sifting through dense policy documents and reports
• Bridging the gap between policy intentions and real-world outcomes

Name:

David Garcia

Age :

45

Gender :

Male

Occupation :

Journalist

Industry :

Media

Education :

Bachelor's, Journalism

Preferred platforms

GOALS

• To access primary source material for news articles and reports
• To gain a deeper understanding of political processes and players
• To provide accurate and insightful coverage of government actions

Frustrations

• Meeting tight deadlines while ensuring factual accuracy
• Cutting through political spin and rhetoric to report the truth
• Maintaining objectivity in a highly polarized media environment

C-SPAN Geographic and Demographic Insights

Geographic Insights: C-SPAN's primary market is the United States, with a significant majority of users based there. Canada, the United Kingdom, and Australia represent smaller but notable markets.

Demographic Insights: C-SPAN's user base skews older, with a higher concentration in the 45+ age brackets. Men are slightly more represented than women.

C-SPAN Socio-economic Profile

Household and Income Insights: C-SPAN's audience commonly falls within the middle-income bracket and typically has 2-4 people in their households.

Educational and Employment Insights: C-SPAN attracts a highly educated audience, with a large portion holding university or postgraduate degrees. Many are employed full-time or retired.

C-SPAN Behavioral Insights

Interest-Based Insights: C-SPAN users are interested in news, current events, politics, history, reading, documentaries, and education, reflecting their engagement with public affairs.

Technology and Social Media Usage: C-SPAN users prefer YouTube for video content and actively use Twitter and Facebook for news and discussions. They favor desktop devices.

C-SPAN Top Competitors