Beasley Media Group : Market and Competitor Analysis

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Beasley Media Group is a multi-platform media company providing advertising and digital marketing solutions across the United States. They own and operate 59 radio stations in 14 markets, offering on-air, digital, event marketing, podcasting, and esports advertising opportunities. Beasley Media Group leverages its local brands, personalities, and content to deliver results-driven integrated marketing programs for clients.

Company : Beasley Media Group

Industry : MediaAdvertisingEntertainment

Major Markets

United States

Canada

Mexico

Key Competitors

iHeartMedia

Audacy

Cumulus Media

Beasley Media Group Key Value propositions

Radio Advertising

Digital Marketing Solutions

Event Marketing

Targeted Advertising

Beasley Media Group Latest news

Home - Beasley Media Group, LLC

Beasley offers music, news, sports commentary, and entertainment to over 30 million listeners weekly.

BBGI buys stake in big Canadian P3 | Inframation News | Rubicon ...

In the Media. Listed investment company BBGI Global Infrastructure will acquire a 25% stake in a Montreal hospital P3 from Obrascón Huarte Lain (OHLA) for ...

Investors - Beasley Media Group, LLC

Beasley Broadcast Group, Inc. completed its initial public offering of common stock in 2000 and trades on the NASDAQ National Market under the symbol “BBGI” ...

BBGI

BBGI PCL” or BBGI, a leading player in the biofuel energy industry and producer of high-value bio-based products (HVP) that promote health, has recently ...

Beasley Media Group SWOT Analysis

Strengths

Multi-platform media reachStrong local presenceIntegrated marketing solutions

Weaknesses

Dependence on traditional radioCompetition from digital platformsLimited national scale

Opportunities

Expanding digital offeringsPodcasting and esports growthStrategic acquisitions

Threats

Changing media consumption habitsEconomic downturnsCompetition from tech giants

Top Marketing Strategies for Beasley Media Group

Leverage Data-Driven Targeting

Utilize audience data from radio listeners, digital platforms, and events to refine ad targeting and offer more relevant campaigns to Beasley Media Group's clients. This will increase ad effectiveness and drive higher ROI for advertisers.

Expand into Emerging Media Channels

Explore opportunities in emerging media channels like streaming audio, podcasts, and social media to reach new audiences and diversify revenue streams. This will help Beasley Media Group stay ahead of the curve and attract clients looking for innovative marketing solutions.

Develop Content Marketing Partnerships

Partner with brands and businesses to create co-branded content, podcasts, or events that appeal to specific demographics. This will increase brand visibility for Beasley Media Group and its clients while creating engaging content for audiences.

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Beasley Media Group User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Retail

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and store traffic through targeted advertising campaigns on Beasley's radio stations and digital platforms
Optimize marketing ROI by leveraging data analytics and tracking capabilities offered by Beasley to measure campaign performance and make informed decisions
Explore new advertising avenues such as podcasting and esports to reach younger demographics and diversify marketing mix

Frustrations

Difficulty measuring the effectiveness of traditional advertising campaigns and attributing results to specific channels
Facing challenges in reaching younger audiences who are less responsive to traditional media
Limited budget allocation for experimenting with new and innovative advertising solutions

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Media Buyer

Industry :

Advertising Agency

Education :

Bachelor's degree, Communications

Preferred platforms

GOALS

Secure competitive advertising rates and packages for clients by leveraging Beasley's multi-platform offerings and negotiating effectively
Develop integrated marketing campaigns that seamlessly combine radio, digital, and event marketing opportunities provided by Beasley to maximize client impact
Build strong relationships with Beasley's sales team to stay informed about new advertising products, industry trends, and promotional opportunities

Frustrations

Dealing with fragmented media landscape and difficulty in coordinating campaigns across multiple platforms and vendors
Facing pressure to demonstrate ROI for clients and justify advertising spend in a rapidly changing media environment
Keeping up with the latest advertising technologies and trends to effectively advise clients on optimal media strategies

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Digital Marketing Specialist

Industry :

E-commerce

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

Reach tech-savvy and younger demographics through Beasley's digital audio and social media platforms, including podcasts and streaming services
Drive online traffic and conversions through targeted ad campaigns on Beasley's websites and social media channels
Utilize Beasley's data analytics and audience insights to segment target audiences and personalize advertising messages for better engagement

Frustrations

Limited reach of traditional radio advertising among younger generations who primarily consume digital content
Difficulty in attributing conversions to specific digital channels and measuring the effectiveness of online advertising efforts
Short attention spans of online audiences and challenges in creating engaging and impactful digital ad creatives

Beasley Media Group Geographic and Demographic Insights

Geographic Insights: Beasley Media Group primarily targets the US market, with a significant 90% of users based there. Canada follows with 5%, and other countries have smaller shares.

Top Countries

United States
90%
Canada
5%
Mexico
2%
United Kingdom
1.5%
Germany
1.5%

Demographic Insights: Beasley Media Group's target audience leans slightly towards 25-44 age group with a relatively balanced gender distribution.

Age Distribution

Gender Distribution

Beasley Media Group Socio-economic Profile

Household and Income Insights: Beasley Media Group's target audience typically falls within the middle-income bracket and households of 2-4 people.

Educational and Employment Insights: Majority of target users are employed full-time with University or College level education, indicating a professional target demographic.

Households Size

Income Distribution

Education Level

Employment Status

Beasley Media Group Behavioral Insights

Interest-Based Insights: Target users show a strong interest in digital marketing, advertising trends, consumer behavior, and content marketing strategies.

Technology and Social Media Usage: Users prefer LinkedIn, Facebook, and YouTube, primarily accessing content through desktops, reflecting their professional interests and media consumption habits.

Interests

Digital MarketingAdvertising TrendsMarketing AnalyticsConsumer BehaviorContent MarketingSocial Media StrategiesMarket Research

Device Breakdown

Social Media Usage

Beasley Media Group Top Competitors

Competitor	Estimated market share	Top domains
iHeartMedia	35.2%	Radio, Digital Audio, Podcasts
Audacy	25.5%	Radio, Digital Audio, Streaming
Cumulus Media	18.3%	Radio, Digital Marketing, Events

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