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BuzzFeed Target Audience

BuzzFeed's target audience aligns with their buyer persona, encompassing a broad range of young adults interested in pop culture, news, entertainment, and lifestyle content. This audience values humor, lightheartedness, and staying current on viral trends.

User Segments

BuzzFeed Geographic Distribution

BuzzFeed's primary market is the United States, followed by Canada and the United Kingdom. The platform also sees notable engagement from Australia and India.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
India flag

India

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

BuzzFeed's user base typically falls within the middle-income bracket and often reside in households of 2-4 people.

Employment Status

Income Distribution

Education Level

BuzzFeed Behavior Analysis

Behavior Profile

Device Breakdown

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