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BuzzFeed's target audience aligns with their buyer persona, encompassing a broad range of young adults interested in pop culture, news, entertainment, and lifestyle content. This audience values humor, lightheartedness, and staying current on viral trends.
BuzzFeed's primary market is the United States, followed by Canada and the United Kingdom. The platform also sees notable engagement from Australia and India.
United States
Canada
United Kingdom
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
BuzzFeed's user base typically falls within the middle-income bracket and often reside in households of 2-4 people.
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