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BuzzFeed, Inc. Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Student (Part-Time Content Creator)
Education: Bachelor's Degree (in progress)
Age: 24
Gender: Male
Occupation: Junior Marketing Specialist
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School Diploma
Maya, The Trendsetter
Goals
- To stay updated on the latest viral trends and pop culture moments to create engaging content for her own social media
- To find quick, digestible news and entertainment that she can easily share with her friends
- To discover new products and experiences recommended by trusted sources or influencers within her online communities.
Pain Points
- Feeling overwhelmed by the sheer volume of online content and struggling to filter out irrelevant information
- Missing out on trending topics or social media challenges that are relevant to her niche
- Encountering biased or unreliable news sources that make it difficult to form informed opinions.
BuzzFeed, Inc. Geographic Distribution
BuzzFeed's audience is predominantly concentrated in the US and UK, reflecting its strong global digital presence and English-speaking content focus. Other countries like Canada, Australia, and India also contribute significantly.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
BuzzFeed appeals broadly to medium-income households, particularly smaller to medium-sized ones (1-4 people), aligning with the target demographic's typical living situations.
Employment Status
Income Distribution
Education Level
BuzzFeed, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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