Find stats on top websites
BuzzFeed, Inc. Target Audience
BuzzFeed's target audience is primarily the most diverse, most online, and most socially engaged generation. This includes Millennials and Gen Z, who are heavy consumers of digital content and actively participate in online communities. The context also suggests a broad appeal across different interests, including news, entertainment, food, lifestyle, shopping, and wellness. The audience is likely seeking engaging, shareable content that reflects current trends and cultural moments. BuzzFeed also targets specific demographic groups and interest-based segments through its various sub-brands and newsletters.
User Segments
Age: 26
Gender: Female
Occupation: Social Media Manager
Education: Bachelor's Degree, Marketing
Age: 32
Gender: Male
Occupation: Advertising Specialist
Education: Master's Degree, Communications
Age: 22
Gender: Female
Occupation: Content Creator
Education: Bachelor's Degree, Film Studies
Ava Rodriguez
Goals
- To stay informed about trending news and pop culture events through engaging and easily digestible content
- To discover new products and services recommended by trusted sources and influencers
- To connect with like-minded individuals and participate in online communities centered around shared interests.
Pain Points
- Struggling to keep up with rapidly changing social media trends
- Difficulty in finding reliable sources of information amidst misinformation
- Feeling overwhelmed by the constant influx of content and notifications.
BuzzFeed, Inc. Geographic Distribution
BuzzFeed's primary market is the United States, followed by the United Kingdom. The company has a global presence with editions in various countries, appealing to a diverse international audience.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most BuzzFeed users live in households of 1-4 people, with a majority falling into the medium-income level, reflecting a diverse audience with varying financial backgrounds.
Employment Status
Income Distribution
Education Level
BuzzFeed, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
