Top Marketing Strategies for BuzzFeed

BuzzFeed User Persona

Name:

Emily Jones

Age :

25

Gender :

Female

Occupation :

Social Media Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Stay up-to-date on the latest social media trends and viral content to leverage for her clients' campaigns
• Discover engaging and shareable content that will resonate with her target audience and boost engagement metrics
• Find inspiration and creative ideas for her social media content calendar and marketing strategies.

Frustrations

• Struggling to find fresh and original content ideas that haven't already been overused
• Feeling overwhelmed by the constant influx of information and difficulty filtering out irrelevant noise
• Facing challenges in measuring the ROI of her social media efforts and proving their value to clients.

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Stay informed about the latest developments and advancements in the tech industry
• Find entertaining and humorous content to de-stress after a long day of coding
• Engage in discussions and debates about technology, gaming, and other interests with like-minded individuals.

Frustrations

• Encountering repetitive or low-quality content that doesn't provide any valuable insights
• Feeling overwhelmed by the constant barrage of clickbait headlines and sensationalized news
• Dealing with unproductive online arguments and trolls in comment sections.

Name:

Sarah Garcia

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Discover fun and educational content to share with her students and incorporate into her lesson plans
• Find creative and engaging activities and DIY projects to do with her children
• Connect with other teachers and educators to share ideas and resources.

Frustrations

• Finding age-appropriate and educational content that is also engaging for her students
• Juggling the demands of her job and personal life, leaving limited time for browsing online content
• Feeling overwhelmed by the sheer volume of information available and struggling to curate the best resources.

BuzzFeed Geographic and Demographic Insights

Geographic Insights: BuzzFeed's primary market is the United States, followed by Canada and the United Kingdom. The platform also sees notable engagement from Australia and India.

Demographic Insights: BuzzFeed's target audience primarily consists of females aged 18-34. While other demographics engage with the platform, this group demonstrates the strongest preference.

BuzzFeed Socio-economic Profile

Household and Income Insights: BuzzFeed's user base typically falls within the middle-income bracket and often reside in households of 2-4 people.

Educational and Employment Insights: The majority of BuzzFeed's users are employed full-time or are students, typically with a university or college level education.

BuzzFeed Behavioral Insights

Interest-Based Insights: BuzzFeed users are interested in diverse topics like Music, Travel, Fashion, Gaming, Food, Technology, and Sports reflecting a millennial and Gen-Z audience.

Technology and Social Media Usage: BuzzFeed users are highly active on social media platforms like Instagram, YouTube, and TikTok, primarily using mobile devices (Android and iOS).

BuzzFeed Top Competitors