Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
VICE
Refinery29
Vox Media
Top Marketing Channels
VICE
- Social Media Marketing
- Examples: Instagram, YouTube, Twitter
- Campaigns: VICE News Tonight promotions, Documentaries highlights, Cultural commentary clips
- Content Marketing (Digital Articles & Video)
- Examples: Investigative journalism pieces, Cultural documentaries, Opinion editorials
- Campaigns: VICE World News series, Culture videos, Impact reports
- Email Newsletters
- Examples: Daily news digest, Special report alerts, Culture deep dives
- Campaigns: VICE News daily briefing, VICE Guides, Opinion newsletter
Top Sales Channels
- Programmatic Advertising
- Display ads on website, Video pre-roll ads, Native content placements
- Brand awareness campaigns, Performance marketing campaigns, Audience retargeting
- Sponsored Content & Branded Partnerships
- Branded documentaries, Custom articles, Integrated video series
- Brand storytelling initiatives, Product launches through content, Social impact campaigns
- Direct Ad Sales
- Banner ads, Takeover ads, Section sponsorships
- Category sponsorships, Event promotion, Long-term advertising partnerships
BuzzFeed, Inc. SWOT Analysis
Strengths
Strong brand identity
Reputation for investigative journalism
Diverse content verticals
Global reach
Weaknesses
Controversies and past image issues
Niche audience appeal compared to mainstream
Reliance on digital ad revenue
Opportunities
Expansion into new content formats (e.g.
podcasts
long-form documentaries)
Diversification of revenue streams (e.g.
subscriptions
events)
Partnerships with ethical brands
Threats
Decreasing digital ad spend
Competition from other news and culture outlets
Changing audience consumption habits
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
