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buildOn is a non-profit organization (501(c)(3)) established in 1991 with the mission to break the cycle of poverty, illiteracy, and low expectations through service and education. It achieves this through two core programs: a U.S. Service Learning Program that mobilizes students in under-resourced urban areas to engage in community service, and a Global School Construction Program that empowers villages in economically poor countries to build schools. buildOn operates in six U.S. regions and eight countries globally, aiming to unite communities through service and education to ignite a more equitable future. The organization relies on donations, partnerships, and volunteer efforts to support its programs and expand its impact.

Major Markets

United States flagUnited States
India flagIndia
Nepal flagNepal

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Pencils of Promise

Room to Read

Top Marketing Channels

Pencils of Promise

  • Social Media Marketing
  • Examples: Facebook Ads, Instagram Stories, YouTube videos
  • Campaigns: Back-to-School Campaign, Holiday Giving Campaign, Monthly Giving Drive
  • Content Marketing
  • Examples: Email newsletters, Website blog posts, Donor-specific emails
  • Campaigns: Annual Report, Impact Stories Newsletter, Program Updates
  • Partnership Marketing
  • Examples: Event Sponsorships, Corporate Partnerships, School Building Dedications
  • Campaigns: Celebrity Ambassador Campaign, Influencer Partnerships, Cause-Related Marketing

Top Sales Channels

  • Online Fundraising
  • Online donation portal, Peer-to-peer fundraising, Workplace giving campaigns
  • Matching Gift Campaign, Corporate Sponsorship Packages, Legacy Giving Program
  • Events & Fundraising
  • Donor cultivation events, VIP donor experiences, Community fundraising events
  • Gala Events, Charity Auctions, Benefit Concerts
  • Major Gifts
  • Personalized outreach to high-net-worth individuals, Grant proposal submissions, Public sector partnerships
  • Major Donor Program, Foundation Grants, Government Funding

buildOn SWOT Analysis

Strengths

Strong brand recognition

Innovative fundraising campaigns

Effective social media presence

Weaknesses

Reliance on celebrity endorsements

Geographic concentration

Limited program scope

Opportunities

Expand educational programs

Diversify funding sources

Increase corporate partnerships

Threats

Economic downturns

Increased competition

Negative publicity

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