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buildOn

buildOn is a non-profit organization focused on breaking the cycle of poverty, illiteracy, and low expectations through service and education. They offer service learning programs in under-resourced U.S. high schools and construct schools in developing countries, engaging communities and empowering youth.

Company : buildOn

Industry : International DevelopmentEducationNon-profit

Major Markets

United States flagUnited States
Haiti flagHaiti
India flagIndia

Key Competitors

Pencils of Promise
Free the Children
Room to Read

buildOn Key Value propositions

Service Learning
Global Citizenship
Youth Empowerment
Sustainable Development

buildOn SWOT Analysis

Strengths

Strong brand reputation and impact historyEngaged and passionate community of volunteers and supportersUnique approach combining service and education

Weaknesses

Reliance on donor funding and fundraising effortsLimited brand awareness among younger generationsCompetition from larger, more established NGOs

Opportunities

Expand corporate partnerships and CSR initiativesLeverage digital platforms for storytelling and outreachDevelop innovative programs addressing emerging global challenges

Threats

Economic downturn impacting charitable givingNegative perceptions or instability in developing countriesChanging priorities in international development funding

Top Marketing Strategies for buildOn

Strategic Partnerships with Corporations

Forge strategic partnerships with corporations aligned with buildOn's mission, offering tailored programs for employee engagement, corporate social responsibility, and brand storytelling, fostering a mutually beneficial relationship.

Digital Storytelling and Content Marketing

Develop a compelling content strategy across various digital channels, showcasing impactful stories of buildOn's work, highlighting youth success stories, and leveraging data visualization to engage a wider audience and increase donations.

Leveraging Social Media for Advocacy and Fundraising

Harness the power of social media platforms to build a strong online community, engage in advocacy campaigns to raise awareness about global development challenges, and utilize crowdfunding platforms to drive donations and support for buildOn's initiatives.

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buildOn User Persona

buildOn Geographic and Demographic Insights

Geographic Insights: buildOn's primary user base is in the United States, but they have significant operations in Haiti. India, Nepal and Senegal constitute other important markets.

Top Countries

  • United States flag

    United States

    60%

  • Haiti flag

    Haiti

    15%

  • India flag

    India

    10%

  • Nepal flag

    Nepal

    7.5%

  • Senegal flag

    Senegal

    7.5%

Demographic Insights: While buildOn attracts a diverse age range, its largest user group is 25-34. Females show a slightly higher inclination towards buildOn than males.

Age Distribution

Gender Distribution

buildOn Socio-economic Profile

Household and Income Insights: buildOn's target audience often falls within households of 3-4 people. The majority of users have a medium income level.

Educational and Employment Insights: The majority of buildOn's target audience are University/College graduates engaged in full-time work. A significant portion are students.

Households Size

Income Distribution

Education Level

Employment Status

buildOn Behavioral Insights

Interest-Based Insights: buildOn's audience is passionate about sustainable living, travel, education, volunteering, philanthropy, social justice, and global development.

Technology and Social Media Usage: buildOn's audience is active on various social media platforms like Facebook, Instagram, and LinkedIn and utilise both desktop and mobile devices.

Interests

Sustainable LivingTravelEducationVolunteeringPhilanthropySocial JusticeGlobal Development

Device Breakdown

Social Media Usage

buildOn Top Competitors

Competitor
Estimated market share
Top domains
Pencils of Promise33.3%Education, Global Development, School Construction
Free the Children33.3%Youth Empowerment, International Development, Education
Room to Read33.4%Literacy, Gender Equality, Education

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