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Executive Summary
buildOn is a non-profit organization (501(c)(3)) established in 1991 with the mission to break the cycle of poverty, illiteracy, and low expectations through service and education. It achieves this through two core programs: a U.S. Service Learning Program that mobilizes students in under-resourced urban areas to engage in community service, and a Global School Construction Program that empowers villages in economically poor countries to build schools. buildOn operates in six U.S. regions and eight countries globally, aiming to unite communities through service and education to ignite a more equitable future. The organization relies on donations, partnerships, and volunteer efforts to support its programs and expand its impact.
Industries
Major Markets
United States
India
NepalKey Competitors
buildOn Top Products
Brand Positioning
buildOn is positioned as a non-profit uniting communities through service and education to break the cycle of poverty, illiteracy, and low expectations. It empowers U.S. students and global communities through service-learning and school construction, fostering sustainable change.
Customer Sentiments
Positive sentiment is likely driven by buildOn's dual focus on U.S. and international programs and its emphasis on community empowerment, while potential concerns revolve around transparency and the measurable impact of donations. Clear, consistent communication and transparent reporting can further enhance trust and engagement.
buildOn Key Value Propositions
buildOn offers individuals and organizations the opportunity to create sustainable change and empower communities through education and service, both locally and globally. Their key value lies in providing tangible ways to make a difference, fostering youth development and community empowerment while promoting educational access.
buildOn SWOT Analysis
Strengths
Strong focus on breaking the cycle of poverty and illiteracy.
Dual approach: U.S. service learning and global school construction.
Empowerment of communities.
Weaknesses
Reliance on donations for funding.
Geographic concentration in specific regions.
Measuring long-term impact can be challenging.
Opportunities
Expand corporate partnerships for funding and volunteer engagement.
Leverage digital platforms to increase global awareness.
Develop new service-learning programs.
Threats
Economic downturns affecting charitable giving.
Competition from other non-profit organizations.
Political instability in countries of operation.
buildOn operates within the non-profit sector, specifically in the domains of international development, education, youth development, and community service. It focuses on poverty alleviation through education and service-learning programs.
Market Growth Stage
Pace of Market Growth
buildOn Target Audience
Geographic Insights
buildOn's primary markets are the United States and India, reflecting their focus on both domestic service learning and global school construction. Other key regions include Nepal, Malawi, Senegal and Haiti.
Top Countries
United States
40% market share
India
30% market share
Nepal
10% market share
Malawi
8% market share
Senegal
7% market share
buildOn Audience Segments
buildOn's target audience is broad, including individual donors, corporate partners, foundations, and community organizations interested in supporting service learning programs and global school construction. Their audience also includes U.S. students in under-resourced urban high schools, as well as the communities in developing countries where buildOn operates. Essentially, the target audience consists of anyone who is passionate about education, community development, and breaking the cycle of poverty.
Affluent Professionals
35-65 years
Male • Female
United States • United Kingdom • Canada
Community-Minded Educators
25-50 years
Male • Female
United States
Urban Youth Volunteers
14-24 years
Male • Female
United States • Boston • Oakland • Chicago • Connecticut • Detroit • NYC
International Village Leaders
20-60 years
Male • Female
Guatemala • Nepal • Malawi
CSR-Focused Professionals
28-45 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor buildOn
Charitable Sales Contribution
Integrate a charitable sales contribution model where a percentage of each donation or partnership directly supports a specific project, showcasing the tangible impact of contributions. This resonates deeply with buildOn's mission and allows donors and partners to feel directly connected to the positive change they are enabling.
Learn moreLeverage User-Generated Content (UGC)
Encourage and showcase user-generated content from students, villagers, and volunteers involved in buildOn's programs. This fosters a sense of community, authenticity, and social proof, demonstrating the real-world impact of buildOn's work through the voices of those directly affected.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive buyer's guides that educate potential donors and partners on the impact of their contributions and the various programs offered by buildOn. This will serve as a valuable resource, building trust and showcasing buildOn's expertise in poverty alleviation through education and service-learning.
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