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Executive Summary

Industries

Non-ProfitEducationYouth Empowerment

Major Markets

United States flagUnited States
Burkina Faso flagBurkina Faso
Guatemala flagGuatemala

buildOn Top Products

buildOn Global Programs
buildOn Impact Overview
Serve with Your School Program

Brand Positioning

buildOn positions itself as a dual-impact non-profit, empowering underserved U.S. youth through service-learning while breaking global poverty cycles by building schools. It unites individuals and corporations in tangible social change through education and community empowerment.

Customer Sentiments

Customer sentiment is overwhelmingly positive, driven by strong mission alignment with education and poverty alleviation, and a transparent track record of impact with high graduation rates and numerous schools built. Testimonials from diverse stakeholders reinforce trust and perceived effectiveness.

buildOn Key Value Propositions

buildOn offers a unique opportunity for individuals and organizations to drive tangible social impact by investing in education and community empowerment, both locally in the U.S. and globally. It enables direct participation and measurable results in breaking cycles of poverty and illiteracy.

Social Impact
Community Empowerment
Youth Development
Global Education Access

buildOn SWOT Analysis

Strengths

Dual mission addresses local and global needs effectively.

Strong corporate and individual donor base.

Proven track record with high graduation rates and schools built.

Weaknesses

Reliance on donations and corporate partnerships.

Limited direct control over local community participation.

Potential for scaling challenges in diverse global contexts.

Opportunities

Expand corporate partnerships for CSR initiatives.

Leverage alumni network for fundraising and advocacy.

Increase engagement through digital fundraising and social media.

Threats

Economic downturns impacting donor contributions.

Competition from other non-profits for funding.

Geopolitical instability affecting global operations.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

buildOn Target Audience

View Details

Geographic Insights

Primarily US-centric for operations and fundraising, with significant global reach in developing countries for school building, particularly in Africa and Central America.

Top Countries

United States flag

United States

50% market share

Burkina Faso flag

Burkina Faso

8% market share

Guatemala flag

Guatemala

7.5% market share

Haiti flag

Haiti

7% market share

Malawi flag

Malawi

6.5% market share

buildOn Audience Segments

The Affluent Philanthropist

35-65+ years

Male • Female

Global • North America • Europe

Corporate Social Responsibility Lead

30-65+ years

Male • Female

Global • North America • Europe • Asia

Engaged Youth & Student Leader

14-24 years

Male • Female

Bronx • Boston • Bridgeport • Chicago • Detroit • Global

Impact-Driven Educator/Development Professional

30-65+ years

Male • Female

Global • North America • Europe • Africa • Asia • South America

Media & Influence Amplifier

25-65+ years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor buildOn

Charitable Sales Contribution

Integrate a charitable sales contribution by donating a portion of each donation or corporate sponsorship to a related cause or the buildOn program itself. This can attract socially conscious donors and partners, enhancing brand image and driving increased engagement.

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Leverage User-Generated Content (UGC)

Showcase the impact of buildOn's work through testimonials, photos, and videos created by students, community members, and corporate partners. This builds trust and authenticity, encouraging more individuals and organizations to support the mission.

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Referral Program Implementation

Create a system where current donors and corporate partners can refer new supporters, incentivizing them with recognition, rewards, or increased impact visibility. This can exponentially grow the donor base and partnership network through word-of-mouth marketing.

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