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Buffalo Market Target Audience

Buffalo Market targets two primary audiences: food and beverage brands (CPG companies) seeking to expand their distribution and retail partners (grocery stores, supermarkets) looking to optimize their supply chain and product offerings. They specifically focus on brands that are fast-moving, mission-driven, and align with consumer trends towards healthier and more sustainable options.

User Segments

Buffalo Market Geographic Distribution

Buffalo Market primarily targets the US market with a strong 90% focus. There's a smaller but growing presence in Canada, Mexico, and some European countries.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Buffalo Market appeals to a mix of household sizes, with a concentration in 2-4 person households. The income distribution leans towards middle to high, suggesting a preference for premium products.

Employment Status

Income Distribution

Education Level

Buffalo Market Behavior Analysis

Behavior Profile

Device Breakdown

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