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The target audience for Buddies Brand includes adult cannabis consumers in California, Oregon, Washington, and Illinois. This audience encompasses both recreational and medicinal users who are interested in premium cannabis products such as vape cartridges, all-in-ones, dabs, topicals, gummies, tinctures, and softgels. The company's focus on transparency and quality particularly appeals to consumers who are discerning and seek reliable and consistent experiences. The target audience is also likely active on social media platforms like Instagram, Facebook, LinkedIn, and Twitter, where Buddies Brand maintains a presence.
Age: 38
Gender: Female
Occupation: Healthcare Administrator, wellness advocate and consultant for cannabis-based pain management and therapy techniques. Advocates for cannabis research and standardized practices in healthcare settings. Seeks consistent, high-quality products for both personal and professional recommendations, placing high value on transparency and scientific validation in cannabis brands. Regularly attends industry conferences, contributes articles to health publications and leads workshops on integrated wellness strategies that include cannabis for eligible patients and scenarios in jurisdictions where it's permissible and compliant to do so. Maintains active social media presence to engage in collaborative discussions, promote evidence-based approaches and address the health impacts of responsible and compliant cannabis use in pain management and overall well-being for patients and the community alike. Seeks products from brands aligned with these principles and values to effectively meet her pain management and wellness goals, and those of her clients and patients who qualify within applicable jurisdictions. She only suggests regulated and scientifically tested products, and those with complete transparency and thorough product research backing them up to ensure their safety, quality, efficacy, and compliance at all times. As a health and wellness expert, Dr. Emily values a commitment to educating and serving patients/customers and ensuring safe and responsible access to wellness products and services with cannabis components that are backed by research and proven methodologies; and she expects the highest levels of quality and transparency from partners such as Buddies Brand in the process to improve wellness and overall quality of life for herself, her patients, and the wider community through holistic wellness approaches incorporating cannabis and other therapies as appropriate and compliant to all applicable laws and legal requirements when suggesting or providing any form of therapy, suggestion or recommendation for all her clients and the broader wellness community that she serves and represents with integrity and ethical and transparent practices and policies to comply with all professional regulations and laws at all times without exception or error. Provides educational workshops, lectures and seminars on cannabis to her wellness community and clients through digital channels and at professional conferences and events, so requires a source that will provide her with accurate, compliant, and high quality products and services for all of her wellness and pain management needs for herself and those she serves through her professional advice and care strategies and methodologies. For personal and professional recommendations, Dr. Emily values transparency and scientific validation in cannabis brands. She regularly attends industry conferences, contributes articles to health publications and leads workshops on integrated wellness strategies that include cannabis for eligible patients and scenarios in jurisdictions where it's permissible and compliant to do so.
Education: Master's Degree, Public Health
Age: 42
Gender: Male
Occupation: Software Engineer, also an active hobbyist with creative projects. Has a deep appreciation for high-quality products and unique experiences. Uses cannabis to unwind and enhance creative projects. Is passionate about sustainable practices and looks for cannabis brands committed to environmental responsibility. Values transparency and clear product information to make informed decisions, seeks to enhance creative and relaxation endeavors. Is passionate about sustainable practices and looks for cannabis brands committed to environmental responsibility. Values transparency and clear product information to make informed decisions. Uses cannabis to unwind and enhance creative projects. Has a deep appreciation for high-quality products and unique experiences. Supports eco-friendly cannabis brands and looks for organic and sustainably produced products. Finds the available selection of quality cannabis products limited at local stores, impacting creative expression and relaxation options, especially in remote areas of his home state. With more options to find high-quality cannabis products and the ability to have cannabis purchases made and delivered directly to him in a compliant manner at home. Can find eco-friendly and sustainable brands aligned with ethical and environmental practices that are transparent in their methodologies and product offerings and creation. Enhance his creative work by being able to research the products, strains, processes and ingredients used in cannabis products, and determine how they will affect his state of mind and his creative workflows with complete control and clarity about all products and ingredients. Through clear and in depth data, Alex can tailor creative workflows and outcomes to suit the tasks at hand.
Education: Bachelor's Degree, Fine Arts
Age: 35
Gender: Male
Occupation: Financial Analyst, actively monitors emerging market trends including the cannabis industry, seeking investment opportunities. Is concerned about regulatory uncertainty and the lack of standardization in product testing. Values staying informed about market trends and investing responsibly and advocates for clear cannabis regulations in his professional and public life. Seeks high-quality products for relaxation and professional insights. As a Financial Analyst monitoring emerging market trends including the cannabis industry, David actively monitors and analyzes the impact of regulations, market conditions and overall conditions associated with both recreational and medical use for responsible use. With that concern for responsible and safe use top of mind, he actively advocates for clear cannabis regulations in his professional and public life and is equally committed to using cannabis for personal use in a way that is compliant and beneficial, and will only use products that meet his stringent requirements for quality and production methodology. He seeks high-quality products for relaxation and professional insights in ways that will not interfere with his professional responsibilities and which will bring his health benefits without fear of any negative side-effects. He values staying informed about market trends and investing responsibly. He needs to track the current regulatory impacts on safety and quality with available data on the current market conditions, and his success relies on having access to accurate and unbiased information to make informed investment decisions and personal decisions about consumption that have no negative impacts on his professional or recreational life in ways that are fully compliant with the applicable rules and regulations. He seeks to invest and consume responsibly without professional stigma or legal and ethical consequences with responsible choices and education to remove all of the above negative risks and scenarios from his life and work. Through the transparency of available information and the reliable safety standards provided by the Buddies brand, David feels confident that both his consumer and investment patterns are fully protected and meet the stringent risk-averse requirements that he mandates for his work and recreational time that may involve compliant use of cannabis products. And through the use of fully vetted and transparent cannabis products, he can also expand his health and wellness options without worry.
Education: Professional Degree, Business Administration
Buddies Brand primarily targets the US market, with a strong presence in California followed by Oregon, Washington, Illinois, and a smaller share in other US states.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 1-2 people and have a medium income level, suggesting a mix of young professionals and couples.
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