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DEPO89 Target Audience

User Segments

Age: 20

Gender: Female

Occupation: University Student (Part-Time Gig Worker)

Education: Associate Degree (in progress)

Age: 25

Gender: Male

Occupation: Retail Assistant

Education: High School

Age: 30

Gender: Female

Occupation: Unemployed (formerly Hospitality)

Education: High School

Ayu, The Hustler Student

Ayu, The Hustler Student

Age: 20
Gender: Female
Occupation: University Student (Part-Time Gig Worker)
Education: Associate Degree (in progress)
Industry: Gig Economy
Channels: TikTokInstagramYouTube

Goals

  • To earn enough money through online opportunities to cover daily expenses and tuition fees
  • To gain financial independence from her family and contribute to household income
  • To find quick and accessible ways to increase her limited income for personal aspirations like travel or hobbies.

Pain Points

  • Struggling to balance studies with part-time work and financial pressures
  • Limited stable income sources and unpredictable earnings from gig work
  • Difficulty accessing significant capital to start a larger business or make substantial investments.

DEPO89 Geographic Distribution

DEPO89 primarily targets the Indonesian market, with a strong national presence. No significant user base identified outside Indonesia.

Top Countries

Indonesia flag

Indonesia

100%
Malaysia flag

Malaysia

0%
Singapore flag

Singapore

0%
Philippines flag

Philippines

0%
Thailand flag

Thailand

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium-income households of 3-6 people, seeking supplementary income opportunities.

Employment Status

Income Distribution

Education Level

DEPO89 Behavior Analysis

Behavior Profile

Online Slot Gaming
Seeking Strategies
Winning Opportunities
Tips
Maximizing Chances
Playing Responsibly
Trustworthy Platform
Online Gambling
Digital Entertainment
Financial News
Personal Finance
Investing
YouTube Usage
Instagram Usage
TikTok Usage
Android Devices
Seeking Guidance
Gaming
Entertainment

Device Breakdown

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