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DEPO89 Target Audience

Based on the provided context, the target audience for DEPO89 is primarily Indonesian slot game enthusiasts. This audience includes individuals who are familiar with casino-style slot games and are interested in playing them online. Furthermore, the target audience encompasses people looking for opportunities to improve their financial situation and are willing to try online gambling with the hopes of winning substantial amounts of money. The promotional material also suggests that DEPO89 is targeting both experienced players and newcomers, appealing to a broad range of individuals interested in online slot gaming.

User Segments

Age: 24

Gender: Male

Occupation: Part-Time Retail Assistant

Education: High School

Age: 22

Gender: Female

Occupation: Unemployed

Education: High School

Budi Santoso

Budi Santoso

Age: 24
Gender: Male
Occupation: Part-Time Retail Assistant
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • Increase income through online slot games
  • Find a reliable and trustworthy platform
  • Connect with other players to learn strategies

Pain Points

  • Limited income restricts deposit amounts
  • Difficulty understanding game rules and strategies
  • Fear of losing money and becoming addicted

DEPO89 Geographic Distribution

The primary market is Indonesia, accounting for 90% of users. Other Southeast Asian countries such as Malaysia, Thailand, Vietnam, and the Philippines make up the remaining market share.

Top Countries

Indonesia flag

Indonesia

90%
Malaysia flag

Malaysia

3%
Thailand flag

Thailand

2%
Vietnam flag

Vietnam

2%
Philippines flag

Philippines

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of users live in households of 3-4 people and have a medium income level. A significant portion also have low income, aligning with the platform's appeal to those seeking income opportunities.

Employment Status

Income Distribution

Education Level

DEPO89 Behavior Analysis

Behavior Profile

Online Gaming
Social Media
Mobile Technology
Slot Games
Entertainment
Risk Taking
Community Engagement
Influencer Marketing
Indonesian Culture
Football
Movies
Music
Competition
Trend Following
Casual Gaming

Device Breakdown

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