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Backendless is a visual app development platform that enables users to build and manage apps with minimal or no coding. It provides a comprehensive suite of backend services, including data storage, user authentication, real-time data synchronization, and more. Their pricing is flexible, offering both variable and fixed plans to accommodate different usage patterns and budgets.
Company : Backendless
Industry : Software DevelopmentBackend as a Service (BaaS)Mobile and Web App Development
Backendless Key Value propositions
Backendless Latest news
Parse is shutting down today | Hacker News
Jan 30, 2017 ... Backendless is a solid option: https://backendless.com/ ... Yes, but covering all the important ... news feed or blog roll right at the top of the ...
Ask HN: What novel tools are you using to write web sites/apps ...
Apr 5, 2021 ... This way I only have to have only one function that updates the current ... [4]: https://backendless.com. [5]: https ... The most important thing ...
Backendless SWOT Analysis
Strengths
Provides a visual app development platform for codeless development.Offers a comprehensive suite of backend services.Provides flexible pricing plans to accommodate different usage patterns.
Weaknesses
May face challenges in attracting enterprise-level clients who require complex customizations.Brand recognition may be lower compared to well-established competitors.Reliance on third-party integrations might lead to potential compatibility issues.
Opportunities
Expand partnerships with design and development agencies to reach a wider audience.Develop industry-specific solutions to cater to the growing demand for vertical SaaS.Enhance the platform's AI and machine learning capabilities to automate more development tasks.
Threats
Intense competition from well-funded and established players in the BaaS market.Rapid technological advancements require continuous innovation to stay competitive.Economic downturn might impact the spending of startups and SMBs, potentially affecting their customer base.
Top Marketing Strategies for Backendless
Backendless User Persona
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Backendless Geographic and Demographic Insights
Geographic Insights: Backendless's top markets are the US and India, indicating a strong presence in North America and South Asia, followed by the UK, Canada, and Germany, demonstrating a global reach.
United States
45.2%
India
15.7%
United Kingdom
8.9%
Canada
5.6%
Germany
4.5%
Demographic Insights: Backendless's user base skews towards males aged 25-34, reflecting the demographics of software developers. However, female representation is notable, suggesting broader appeal.
Backendless Socio-economic Profile
Household and Income Insights: The majority of Backendless users fall within the 'middle-income' bracket and typically live in households of 2-4 people, which aligns with the profile of developers in various career stages.
Educational and Employment Insights: A significant portion of users are employed full-time, primarily consisting of individuals with university-level education in computer science or related fields.
Backendless Behavioral Insights
Interest-Based Insights: Users show strong interests in programming, mobile and web development, reflecting their engagement with the software development ecosystem.
Technology and Social Media Usage: Users primarily access Backendless through desktops and are highly active on LinkedIn and Twitter, indicating a professional online presence.
Backendless Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Firebase | 40.5% | Mobile App Development, Web App Development, Backend as a Service |
AWS Amplify | 25.8% | Cloud Computing, Mobile App Development, Web App Development |
Supabase | 18.2% | Open Source, Backend as a Service, Database Management |