Top Marketing Strategies for Brisklogic

Brisklogic User Persona

Name:

Aryan Sharma

Age :

28

Gender :

Male

Occupation :

Founder & CEO

Industry :

FinTech

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

• Develop a mobile-first neobanking app targeting millennials with features for budgeting, investing, and micro-loans
• Secure seed funding to scale the neobank's operations and expand its user base
• Build strategic partnerships with financial institutions for seamless integration and enhanced financial services.

Frustrations

• Slow app development cycles due to traditional coding practices
• Difficulty in finding and hiring experienced and reliable app developers
• High development costs associated with building a robust and scalable fintech app.

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Product Manager

Industry :

E-commerce

Education :

Master of Business Administration

Preferred platforms

GOALS

• Launch a minimum viable product (MVP) for an online marketplace connecting local artisans with customers
• Implement social commerce features to drive engagement and sales through social media platforms
• Scale the e-commerce platform to onboard more vendors and expand into new product categories.

Frustrations

• Lack of technical expertise to build and manage a complex e-commerce platform
• Challenges in integrating social media marketing and sales functionalities
• Difficulty in acquiring early adopters and building a loyal customer base.

Name:

David Miller

Age :

25

Gender :

Male

Occupation :

Marketing Manager

Industry :

Food Tech

Education :

Bachelor of Arts, Marketing

Preferred platforms

GOALS

• Create a visually appealing and user-friendly website for a food delivery startup
• Develop engaging content and leverage social media marketing to attract customers
• Track and analyze website traffic and conversion rates to optimize marketing campaigns.

Frustrations

• Limited budget for website development and digital marketing activities
• Difficulty in standing out from competitors in the crowded food delivery market
• Challenges in measuring the return on investment (ROI) of marketing efforts.

Brisklogic Geographic and Demographic Insights

Geographic Insights: Brisklogic's top markets are US and India, capturing 55.7% of the user base. Other significant markets include the UK, Canada, and Australia.

Demographic Insights: Brisklogic's target audience is primarily 25-34 year olds (37.5%), with a skew towards males (60%).

Brisklogic Socio-economic Profile

Household and Income Insights: Brisklogic's target audience typically falls within households of 2 (35%) with medium income levels (50%).

Educational and Employment Insights: Brisklogic's primary users are in full-time employment (45%) or business owners (20%) with University or College level education (60%).

Brisklogic Behavioral Insights

Interest-Based Insights: Brisklogic's target audience shows interest in technology, startups, entrepreneurship, digital marketing and app development.

Technology and Social Media Usage: Brisklogic's users prefer LinkedIn and Twitter. They primarily use desktop devices followed by Android and iOS.

Brisklogic Top Competitors