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Brighton Agency Target Audience
Brighton Agency's target audience includes companies seeking marketing and advertising services. Based on the case studies and featured work, the agency focuses on industries like Agriculture (e.g., Syngenta, NK Seeds), Pet Care (e.g., Eukanuba, Royal Canin), Science + Technology (e.g., MilliporeSigma), and Consumer Packaged Goods (e.g., Pampers Professional, Crave). The agency also targets prospective employees and interns who possess skills, curiosity, and drive.
User Segments
Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Agricultural Marketing
Age: 38
Gender: Male
Occupation: Senior Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 51
Gender: Male
Occupation: VP of Marketing
Education: Master's Degree, Business Administration
Sarah Miller
Goals
- To increase brand awareness and market share for agricultural products
- To develop engaging content that resonates with farmers and agricultural professionals
- To drive measurable results through effective marketing campaigns that optimize ROI.
Pain Points
- Difficulty in finding agencies that truly understand the nuances of the agricultural market
- Struggling to integrate creative marketing strategies with traditional agricultural practices
- Facing budget constraints when trying to implement innovative marketing campaigns.
Brighton Agency Geographic Distribution
The primary market is the United States, followed by Canada, reflecting the agency's focus and client base. A presence in the UK, Australia and Germany is seen as well.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a medium to high income. Marketing should emphasize value and benefits that resonate with their lifestyle and financial status.
Employment Status
Income Distribution
Education Level
Brighton Agency Behavior Analysis
Behavior Profile
Device Breakdown
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