Brighton Agency Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Walker Sands

gyro

Ogilvy

Top Marketing Channels

Walker Sands

Content Marketing
Examples: Blog posts, Whitepapers, Case studies
Campaigns: B2B Tech Trends Report, SaaS Marketing Guide, Manufacturing Industry Insights

Digital Advertising
Examples: LinkedIn Ads, Google Search Ads, Programmatic Display
Campaigns: Lead Generation for Tech Companies, Brand Awareness for B2B Services, Event Promotion Campaigns

Public Relations
Examples: Media outreach, Press releases, Thought leadership articles
Campaigns: Product Launch PR, Executive Thought Leadership, Industry Award Submissions

Direct Sales / Business Development
Outbound cold outreach, Targeted email campaigns, In-person meetings
New Client Acquisition Drive, Strategic Partnership Initiative, Industry Vertical Targeting

Inbound Lead Nurturing
Follow-up emails, Personalized content delivery, Sales calls based on engagement
Marketing Qualified Lead (MQL) Conversion Program, Sales Qualified Lead (SQL) Acceleration, Customer Relationship Building

Partnerships / Referrals
Industry associations, Tech alliances, Client referrals
Channel Partner Program, Referral Incentive Scheme, Co-marketing with Tech Vendors

Strong focus on B2B marketing and PR

Expertise in tech and professional services

Data-driven approach to campaigns

May lack broad consumer marketing experience

Niche focus could limit client diversity

Potential for higher pricing due to specialized services

Expansion into new B2B industry verticals

Deepening expertise in emerging tech (e.g.

Web3)

Leveraging content for stronger lead generation

Increased competition from other B2B agencies

Economic downturn impacting B2B marketing budgets

Rapid changes in digital marketing landscape requiring constant adaptation