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Executive Summary

Industries

Marketing AgencyAdvertisingCreative Services

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Brighton Agency Top Products

Bradshaw Ranch Thick N Juicy Campaign
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NK Seeds Brand Refresh by Brighton Agency

Brand Positioning

Brighton Agency positions itself as a strategic, full-service marketing partner that delivers "creativity that means business." They specialize in solving tough business challenges for established brands across CPG, Pet Care, Agriculture, and Science + Technology sectors, valuing collaboration and measurable outcomes.

Customer Sentiments

Customer sentiment appears positive, as evidenced by the agency's long-standing client relationships and focus on being an "extension of your team." Clients likely appreciate their results-oriented approach and deep industry expertise.

Brighton Agency Key Value Propositions

Brighton Agency's key value proposition is delivering "creativity that means business" by acting as a strategic partner to solve clients' toughest marketing challenges. They offer integrated solutions across diverse industries, focusing on measurable results rather than just creative output.

Creativity that means business
Strategic Partner
Tackling Tough Challenges
Integrated Marketing Solutions

Brighton Agency SWOT Analysis

Strengths

Over 30 years experience in marketing.

Diverse industry expertise (CPG, Pet, Agri, S&T).

Collaborative and 'extension of your team' approach.

Weaknesses

No specific pricing information available publicly.

Midwestern focus might limit global reach perception.

Reliance on client case studies to showcase capabilities.

Opportunities

Expand into new niche industries with similar needs.

Leverage ICOM network for international projects.

Develop thought leadership in integrated marketing.

Threats

Increased competition from digital-first agencies.

Economic downturns impacting marketing budgets.

Client preference for in-house marketing teams.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Brighton Agency Target Audience

View Details

Geographic Insights

Brighton Agency's primary market is the US, particularly the Midwest, with limited but growing international presence in North America and Europe.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Germany flag

Germany

1.5% market share

Australia flag

Australia

1% market share

Brighton Agency Audience Segments

CPG Marketing Executive

35-55 years

Male • Female

United States • Canada • Europe

Science & Tech Product Lead

40-60 years

Male • Female

United States • Europe • Asia

Agricultural Marketing Manager

30-50 years

Male • Female

United States • Rural Areas • Midwest

Pet Care Brand Director

38-55 years

Male • Female

United States • Global Markets

Strategic Growth Lead (Cross-Industry)

30-45 years

Male • Female

Major Metro Areas • United States • International

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Brighton Agency

Leverage User-Generated Content (UGC)

Brighton Agency can showcase client success stories and testimonials through various channels. This builds trust and credibility by demonstrating real-world results and client satisfaction.

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Credibility Enhancement via 'About Us' Page

Brighton Agency should enhance their 'About Us' page to emphasize their 30+ years of experience and Midwestern values. This will reassure potential clients of their stability, expertise, and commitment to a collaborative approach.

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Post-Purchase Feedback Collection

Implementing a system to collect feedback after project completion helps Brighton Agency understand client satisfaction and identify areas for improvement. This data can be used to refine their services and create compelling testimonials for future marketing efforts.

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