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Braudit Target Audience
Braudit's target audience is African teams and businesses of all sizes, with a focus on companies that want to improve productivity, track performance, and manage work more efficiently. The platform is designed for teams in both technology and traditional industries. Braudit aims to serve organizations that need a comprehensive solution to connect tasks, KPIs, goals, and performance reviews. Given their mission statement, they are focused on businesses operating in Africa, or those that have teams operating in Africa.
User Segments
Age: 28
Gender: Female
Occupation: Project Manager Lead, Software Development
Education: Master's Degree, Project Management
Age: 32
Gender: Male
Occupation: Team Lead, Application Development
Education: Bachelor's Degree, Computer Science
Age: 26
Gender: Male
Occupation: Junior Project Manager
Education: Bachelor's Degree, Information Technology
Aisha Hassan
Goals
- Implement a project management system that enhances team collaboration and accountability, leading to more efficient project delivery
- Gain a clearer understanding of team performance, identifying areas for improvement and recognizing top performers
- Streamline the performance review process, reducing bias and increasing the frequency of constructive feedback.
Pain Points
- Lack of clear task ownership leads to duplicated effort and missed deadlines
- Difficulty in tracking individual contributions to project success
- Reliance on manual performance reviews that are often subjective and time-consuming
Braudit Geographic Distribution
Braudit primarily targets the Nigerian market (60%), followed by Kenya (15%). The platform's focus is on African teams, making these key regions for user acquisition and engagement.
Top Countries
Nigeria
Kenya
South Africa
Ghana
Uganda
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users come from households of 3-4 members (45%), with a significant portion having a medium income level (60%), aligning with professionals in the African market.
Employment Status
Income Distribution
Education Level
Braudit Behavior Analysis
Behavior Profile
Device Breakdown
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