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Braudit is a UK-registered company that provides an integrated task-based performance management tool designed for African teams. It offers a platform to organize tasks, manage projects, track productivity, and assess performance in one place. Braudit differentiates itself by connecting tasks, KPIs, goals, and performance reviews into a single system, delivering real-time insights. Its pricing model is based on a pay-per-output approach, charging only for completed instances of work, with price caps based on the number of users. Braudit's mission is to make African teams more productive for themselves and the continent. The platform also provides features like AI-driven performance reviews and private work journals.
Major Markets
Nigeria
Kenya
South AfricaKey Competitors
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Asana
Trello
Top Marketing Channels
Asana
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Top Sales Channels
- Direct Sales
- Online demos, Consultative sales calls, Dedicated account managers
- Free Trial Sign-ups, Tiered Pricing Packages, Enterprise Sales Solutions
- Referral Sales
- Referral links, Case studies, User communities
- Referral Program Incentives, Customer Success Stories, Community Forums
- Inbound Sales
- Marketing automation, Lead scoring, Targeted email campaigns
- Webinar Lead Generation, Content Download Gating, Email Marketing Sequences
Braudit SWOT Analysis
Strengths
Strong brand recognition
Wide range of features
Large user base
Weaknesses
Complex pricing structure
Steep learning curve
Occasional performance issues
Opportunities
Expansion into new markets
Development of AI-powered features
Strategic acquisitions
Threats
Increasing competition
Economic downturns
Security breaches
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