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Industry Landscape
The Work Performance Optimisation (WPO) software industry is rapidly evolving, driven by the increasing demand for data-driven insights into employee performance and productivity. Businesses are moving away from traditional, infrequent reviews towards continuous feedback and real-time tracking. Cloud-based solutions and AI integration are key trends, enhancing efficiency and personalization. The market is competitive with established players, but niche solutions focusing on specific regions or functionalities, like Braudit's focus on Africa, are gaining traction.
Total Assets Under Management (AUM)
SME Digital Adoption Rate in Nigeria
~35-45% (Estimated)
(15-20% CAGR)
This rate reflects the percentage of Small and Medium Enterprises utilizing digital tools for business operations. Growth is driven by increased internet penetration, government initiatives promoting digital transformation, and the necessity for remote work solutions.
Total Addressable Market
200 million USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Performance Feedback
Utilizing AI to generate personalized, constructive performance feedback and development plans based on collected performance data.
Behavioral Analytics
Applying advanced analytics to understand work patterns, collaboration dynamics, and employee engagement beyond simple task completion, identifying productivity bottlenecks and fostering positive work habits.
Blockchain for Trust & Data Integrity
Employing blockchain to ensure the immutability and transparency of performance data and goal setting, enhancing trust in the system for both employees and management.
Impactful Policy Frameworks
Nigeria Data Protection Regulation (NDPR) 2019
The NDPR (2019) is Nigeria's primary data protection law, regulating the collection, storage, processing, and transfer of personal data within Nigeria and for Nigerian citizens abroad, aligning with global standards like GDPR.
Braudit must ensure robust data privacy and security measures, transparent data processing, and obtain explicit consent from users, impacting its data handling and compliance costs.
National Digital Economy Policy and Strategy (NDEPS) 2020-2030
This policy aims to transform Nigeria into a leading digital economy by promoting digital literacy, broadband penetration, and the development of digital services and platforms.
The policy creates a more digitally literate user base and an enabling environment for tech companies like Braudit, potentially increasing SME digital adoption rates and market size.
Cybercrime Act 2015
The Cybercrime Act (2015) criminalizes various cyber offenses, including data breach, identity theft, and cyber-terrorism, and provides a legal framework for cybersecurity in Nigeria.
Braudit must invest in robust cybersecurity infrastructure and practices to protect user data from cyber threats and comply with legal requirements, reducing the risk of data breaches and associated penalties.
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