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Borza Labs, Inc. Target Audience

The target audience for Borza includes freelancers, students, stay-at-home parents, and anyone looking to make money online through flexible work opportunities. This audience is interested in earning money quickly and efficiently, leveraging their existing skills, or learning new ones through diverse task options. Businesses seeking to augment their workforce with skilled talent for specific projects or ongoing needs also form a significant part of the target audience. These businesses range from small startups to larger enterprises across various industries looking to tap into a global talent pool without the overhead of traditional employment.

User Segments

Age: 22

Gender: Female

Occupation: Student, Freelance Content Creator/Survey Taker on Borza Platform after school and during weekends to earn enough to pay off college loans and living expenses for the family. She loves the flexibility that comes with the role and can complete the tasks according to her own schedule, and is not limited to the 9-5 schedule. She is able to leverage her technical skills and creative abilities to earn income through the platform. When she is not studying she is completing tasks via the Borza platform and spending time with friends and family when she needs a break from the hectic work schedule. The most important thing she is looking for is to pay off college and living expenses, whilst trying to maintain the balance in her life. She is a hard working individual and will stop at nothing to achieve her dreams and future success with the support of her family who admire her hard work and dedication to provide a better life for her family and future success. She spends most of her time at college and at home working when she has some free time and flexibility to do so on her own accord. She also enjoys spending time with her friends and exploring new experiences when she is not working or studying. She has aspirations to graduate from college and to achieve the ultimate success to become financially independent and provide a comfortable life for her family and to provide future investments such as a house, car and savings for the future in case she may need this to fall back on. She also intends to become an investor herself to grow her wealth further as she has been told to do so by her family, who have inspired her over the years as role models and she also has aspirations to support the people in need when she becomes successful. She wants to ensure that she gives back to society and help people improve their lives, as she is dedicated and has the compassion to do so for the greater good and to ensure she can improve the overall quality of other individuals' lives. This would be her ultimate achievement as she strives to succeed in her own life. Her dream job would be to become a leader of a not-for-profit charity to assist the people in need and to provide a sustainable platform to improve the future of all individuals who would benefit from her leadership and the mission of the charity to deliver positive outcomes and to improve the lives of all individuals and she can leverage the gig economy platform to achieve her goals. This platform can provide an avenue for her to reach her goals and career aspirations as she grows as an individual and learns new skills along her own journey to become a leader and to provide for other people who need her leadership and guidance to improve their futures. She knows she needs to work hard to get there and gain the required knowledge and skills to develop over time to become successful and achieve the dream job that she seeks to fulfil in her future endeavors to support and give back to the society she will one day lead. She has a strong work ethic to continuously improve and support others, and to give back for what she has achieved as a student and the value to learn and succeed along the way to her success and career aspirations and to learn new skills and knowledge to grow along the way and continuously improve and develop in the future to support her needs and deliver great value to others. She will always strive to do her best and go the extra mile to deliver positive impacts to the people around her.

Education: Associate Degree, Marketing

Age: 24

Gender: Male

Occupation: Part-Time Freelancer and Survey Taker on Borza Platform. As Raj Patel, a determined 24-year-old part-time freelancer and survey taker on the Borza Platform, his life revolves around the relentless pursuit of financial stability and skill acquisition. Fresh out of high school, Raj's journey began with the pressing need to supplement his income while navigating the challenges of an uncertain job market. For Raj, Borza isn't just a platform; it's a lifeline that connects him to a myriad of opportunities, ranging from short-term gigs to longer-term assignments that promise a more sustainable income stream. Whether it's crafting compelling content, participating in surveys, or lending his voice to audio recording projects, Raj approaches each task with a blend of enthusiasm and dedication, driven by the desire to make ends meet and build a brighter future for himself. As Raj delves deeper into the gig economy, he's acutely aware of the challenges that lie ahead. The instability of income, the ever-present competition from other freelancers, and the limited opportunities for professional growth weigh heavily on his mind. However, Raj remains undeterred, viewing each obstacle as a stepping stone on his path to success. With every task completed and every skill acquired, Raj is not only earning a living but also investing in his own potential. He dreams of one day transitioning into a full-time role that offers stability, growth, and the chance to make a meaningful impact in his chosen field. Until then, Raj will continue to hustle, adapt, and learn, knowing that his efforts today will pave the way for a brighter tomorrow. He is a freelance worker on the platform seeking to find enough money to survive and create a stable income for himself so he can provide a comfortable lifestyle for himself, his family, friends and girlfriend and be able to find new work to sustain and succeed through the difficult challenges that he faces to make money. He enjoys gaming when he is not working and also playing basketball with his friends on the weekends. The platform is a place where he spends most of his time when he is not working, because he is seeking to make an income and also improve his skills to learn new skills and grow, and be able to have financial stability in the future as a main priority to achieve his goals. He has also been trying to improve his skills along the way in the hope that he can create better career prospects and have the opportunity to grow over time to develop as a person and be able to learn from his own mistakes and challenges and to be able to grow himself into a successful career that can improve his life and lifestyle to reach his personal aspirations. The main priority is to find the work on the platform to create an income for himself, because he needs to pay his expenses and create financial security. He is also striving to become financially secure, and wants to work towards that goal. To work hard and improve along the way and make more money for him to achieve the lifestyle that he wants to achieve for himself. He wants to be able to travel around the world with his income that he can achieve through his hard work and dedication to strive and improve. He is on a journey to achieve his goals and the platform can support him through his own personal journey to work hard and deliver excellence to achieve his life aspirations.

Education: High School

Age: 19

Gender: Female

Occupation: Student, Online Survey Taker on Borza Platform, I am a student at a local university, but as well as studying I also need to be responsible for earning a decent amount of money to support my living costs and also to contribute to my family finances. As well as achieving the required grades in my studies, I also need to focus and dedicate my time to earning an income so it is a very difficult position for me to be in but I know I can succeed and work hard to achieve my grades and also create an income and work to the best of my ability. I spend most of my time studying at the university campus, and also at home, but I do also like to have a social life and try to dedicate some time to spending time with my friends and boyfriend to give me some enjoyment from my hectic work schedule. I am driven and motivated to succeed but it is very difficult when I am short for time, but I have strong time management skills to be able to complete all of my responsibilities. Borza platform has been a fantastic tool to allow me to be flexible and dedicate my time when I have the availability to do so. The platform does provide me with a great amount of opportunities that I would not have had otherwise. There are many surveys available and I am able to work through them at my own pace. It provides me with the right level of flexibility to be able to achieve my degree and grades and create a decent amount of income to support my lifestyle and studies at the same time. It is very important for me to succeed and work towards my goals and not be short of money, so I need to give myself the best opportunities to achieve my work aspirations and also the learning goals to dedicate time for my own personal development and I can do this using the Borza platform, so I am very grateful for the platform and opportunities to be able to succeed with my own goals and career aspirations. I will always work hard and do my best to achieve my goals and never give up and also continue to enjoy life along the way! I am grateful and fortunate to have the opportunity to work and study, and to be able to maintain some kind of social life along the way and balance the responsibilities to be the best person that I can be. I have so many dreams and aspirations and I will not let anything stop me from achieving that and working to be the best version of myself at all times, this is very important to me.

Education: High School

Maria Rodriguez

Maria Rodriguez

Age: 22
Gender: Female
Occupation: Student, Freelance Content Creator/Survey Taker on Borza Platform after school and during weekends to earn enough to pay off college loans and living expenses for the family. She loves the flexibility that comes with the role and can complete the tasks according to her own schedule, and is not limited to the 9-5 schedule. She is able to leverage her technical skills and creative abilities to earn income through the platform. When she is not studying she is completing tasks via the Borza platform and spending time with friends and family when she needs a break from the hectic work schedule. The most important thing she is looking for is to pay off college and living expenses, whilst trying to maintain the balance in her life. She is a hard working individual and will stop at nothing to achieve her dreams and future success with the support of her family who admire her hard work and dedication to provide a better life for her family and future success. She spends most of her time at college and at home working when she has some free time and flexibility to do so on her own accord. She also enjoys spending time with her friends and exploring new experiences when she is not working or studying. She has aspirations to graduate from college and to achieve the ultimate success to become financially independent and provide a comfortable life for her family and to provide future investments such as a house, car and savings for the future in case she may need this to fall back on. She also intends to become an investor herself to grow her wealth further as she has been told to do so by her family, who have inspired her over the years as role models and she also has aspirations to support the people in need when she becomes successful. She wants to ensure that she gives back to society and help people improve their lives, as she is dedicated and has the compassion to do so for the greater good and to ensure she can improve the overall quality of other individuals' lives. This would be her ultimate achievement as she strives to succeed in her own life. Her dream job would be to become a leader of a not-for-profit charity to assist the people in need and to provide a sustainable platform to improve the future of all individuals who would benefit from her leadership and the mission of the charity to deliver positive outcomes and to improve the lives of all individuals and she can leverage the gig economy platform to achieve her goals. This platform can provide an avenue for her to reach her goals and career aspirations as she grows as an individual and learns new skills along her own journey to become a leader and to provide for other people who need her leadership and guidance to improve their futures. She knows she needs to work hard to get there and gain the required knowledge and skills to develop over time to become successful and achieve the dream job that she seeks to fulfil in her future endeavors to support and give back to the society she will one day lead. She has a strong work ethic to continuously improve and support others, and to give back for what she has achieved as a student and the value to learn and succeed along the way to her success and career aspirations and to learn new skills and knowledge to grow along the way and continuously improve and develop in the future to support her needs and deliver great value to others. She will always strive to do her best and go the extra mile to deliver positive impacts to the people around her.
Education: Associate Degree, Marketing
Industry: Gig Economy
Channels: InstagramTikTokYouTube

Goals

  • To earn enough money to cover college expenses and reduce student loan debt
  • To gain practical experience in digital marketing to improve job prospects
  • To build a portfolio of work to showcase skills to potential employers

Pain Points

  • Low pay for time invested
  • Difficulty finding consistent work
  • Competition from other freelancers is high

Borza Labs, Inc. Geographic Distribution

Borza has a global presence, with the United States and India as key markets. Europe and Southeast Asia also contribute significantly to the user base.

Top Countries

United States flag

United States

30%
India flag

India

25%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Borza users often live in smaller households. Income levels vary, with a significant portion earning a medium income, supplementing it with freelance work.

Employment Status

Income Distribution

Education Level

Borza Labs, Inc. Behavior Analysis

Behavior Profile

Flexible Work
Online Earning
Remote Jobs
Gig Economy
Skill Development
Freelancing
Part-time Income
Task Completion
Quick Payments
Global Talent
Diverse Skills
Project Management
Content Creation
Virtual Assistance
Remote Collaboration

Device Breakdown

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