Top Marketing Strategies for Borza

Borza User Persona

Name:

Sarah

Age :

32

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Creative Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Find high-quality clients who value her creative skills and pay a fair rate
• Build a strong professional network to collaborate on projects and access potential referrals
• Achieve a flexible work-life balance, allowing her to pursue personal interests and spend time with family

Frustrations

• Dealing with inconsistent income flow and uncertainty about future projects
• Spending significant time on administrative tasks like invoicing and client communication
• Facing challenges in showcasing her portfolio and attracting new clients effectively

Name:

Mark

Age :

28

Gender :

Male

Occupation :

Freelance Web Developer

Industry :

Technology

Education :

Self-Taught

Preferred platforms

GOALS

• Secure long-term projects that provide consistent income and allow him to specialize in his preferred coding languages
• Continuously upskill and stay ahead of the curve in the ever-evolving tech landscape
• Build a personal brand as a reliable and skilled developer to attract higher-paying clients

Frustrations

• Competing with a large pool of freelancers for projects, often facing downward pressure on rates
• Managing multiple projects simultaneously and meeting tight deadlines while maintaining code quality
• Dealing with clients who lack technical understanding, leading to miscommunication and scope creep

Name:

Maria

Age :

45

Gender :

Female

Occupation :

Virtual Assistant

Industry :

Administrative Support

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Supplement her household income and achieve greater financial security by working part-time hours
• Utilize her organizational and communication skills to assist busy professionals and entrepreneurs
• Gain a sense of fulfillment and independence by being her own boss and setting her own schedule

Frustrations

• Finding reliable clients who offer consistent work and respect her time
• Balancing work with family responsibilities and personal commitments
• Managing administrative tasks like invoicing and payment processing efficiently

Borza Geographic and Demographic Insights

Geographic Insights: Borza's largest user base is in the US and India, indicating a strong presence in developed and emerging tech markets.

Demographic Insights: Borza's primary users are aged 25-34, reflecting the platform's appeal to millennials and Gen Z. The platform sees higher usage among men compared to women.

Borza Socio-economic Profile

Household and Income Insights: Borza users typically belong to households of 2-4 people with medium income levels, suggesting they are professionals or families seeking supplementary income.

Educational and Employment Insights: A majority of Borza users are currently employed either full-time or part-time and possess a university or college degree.

Borza Behavioral Insights

Interest-Based Insights: Borza users are interested in remote work, freelancing tips, gig economy trends, skill development, online business, personal finance, and technology.

Technology and Social Media Usage: Borza users favor LinkedIn, YouTube, and Instagram, primarily using desktops and Android devices.

Borza Top Competitors