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BoomTown Target Audience

The target audience for BoomTown includes individual real estate agents, small to mid-sized real estate teams, large real estate enterprises, and lenders. These groups are looking for tools and services to improve lead generation, manage client relationships, automate marketing, and enhance overall business efficiency. BoomTown's tiered product offerings (Launch, Core, Grow, Advance, and btPRO) cater to different segments within this broad audience, based on their size, business needs, and growth objectives.

User Segments

Age: 32

Gender: Female

Occupation: Real Estate Agent (Solo Practitioner)

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Male

Occupation: Real Estate Agent (Part-Time)

Education: Associate Degree, Business Administration

Age: 35

Gender: Male

Occupation: Marketing Manager (Real Estate)

Education: Bachelor's Degree, Communications

Emily Carter

Emily Carter

Age: 32
Gender: Female
Occupation: Real Estate Agent (Solo Practitioner)
Education: Bachelor's Degree, Marketing
Industry: Real Estate
Channels: FacebookInstagramLinkedIn

Goals

  • Increase lead generation and conversion rates using marketing automation
  • Streamline client relationship management through a centralized CRM system
  • Enhance online presence and brand visibility to attract more potential clients

Pain Points

  • Struggling to generate enough high-quality leads independently
  • Difficulty managing client data and interactions efficiently
  • Limited time for marketing and administrative tasks due to being a solo agent

BoomTown Geographic Distribution

BoomTown's primary market is the United States, holding the largest market share. Canada, United Kingdom, Australia and India represent secondary but significant markets for the company's products.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

3%
India flag

India

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most of BoomTown's users live in households of 2 to 4 people. A substantial portion are classified as having a medium to high income, reflecting the investment required for real estate technology solutions.

Employment Status

Income Distribution

Education Level

BoomTown Behavior Analysis

Behavior Profile

Real Estate Investing
Home Improvement
Technology Trends
Marketing Automation
Social Media Engagement
CRM Usage
Mobile App Adoption
Online Lead Generation
IDX Website Utilization
Client Relationship Management
Data-Driven Decision Making
Continuous Learning
Personal Branding
Networking
Community Involvement
Travel
Interior Design
Financial Planning

Device Breakdown

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