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BoomTown Target Audience
The target audience for BoomTown includes individual real estate agents, small to mid-sized real estate teams, large real estate enterprises, and lenders. These groups are looking for tools and services to improve lead generation, manage client relationships, automate marketing, and enhance overall business efficiency. BoomTown's tiered product offerings (Launch, Core, Grow, Advance, and btPRO) cater to different segments within this broad audience, based on their size, business needs, and growth objectives.
User Segments
Age: 32
Gender: Female
Occupation: Real Estate Agent (Solo Practitioner)
Education: Bachelor's Degree, Marketing
Age: 28
Gender: Male
Occupation: Real Estate Agent (Part-Time)
Education: Associate Degree, Business Administration
Age: 35
Gender: Male
Occupation: Marketing Manager (Real Estate)
Education: Bachelor's Degree, Communications
Emily Carter
Goals
- Increase lead generation and conversion rates using marketing automation
- Streamline client relationship management through a centralized CRM system
- Enhance online presence and brand visibility to attract more potential clients
Pain Points
- Struggling to generate enough high-quality leads independently
- Difficulty managing client data and interactions efficiently
- Limited time for marketing and administrative tasks due to being a solo agent
BoomTown Geographic Distribution
BoomTown's primary market is the United States, holding the largest market share. Canada, United Kingdom, Australia and India represent secondary but significant markets for the company's products.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most of BoomTown's users live in households of 2 to 4 people. A substantial portion are classified as having a medium to high income, reflecting the investment required for real estate technology solutions.
Employment Status
Income Distribution
Education Level
BoomTown Behavior Analysis
Behavior Profile
Device Breakdown
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