Top Marketing Strategies for BesTitle

BesTitle User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Secure a favorable mortgage rate and terms to make homeownership affordable
• Find a move-in ready home in a safe neighborhood with good schools for her two young children
• Ensure a smooth and stress-free closing process without any legal hiccups.

Frustrations

• Dealing with unresponsive real estate agents and slow communication
• Feeling overwhelmed by the complexity of legal documents and processes
• Finding a reputable and trustworthy title company that prioritizes her needs.

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Physician

Industry :

Healthcare

Education :

Doctor of Medicine (MD)

Preferred platforms

GOALS

• Invest in a larger, more luxurious home that reflects his professional success
• Secure title insurance that provides comprehensive coverage and peace of mind
• Work with a responsive and efficient title company to expedite the closing process and minimize disruption to his busy schedule.

Frustrations

• Lack of transparency and communication from service providers during the closing process
• Difficulty scheduling closing appointments that accommodate his busy work schedule
• Concerns about potential title defects or legal issues that could delay closing or lead to financial losses.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Tech

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Purchase her first home, a modern condo in a vibrant urban area
• Navigate the closing process efficiently, leveraging technology for a seamless experience
• Minimize paperwork and prioritize secure digital communication and document signing.

Frustrations

• Lengthy and tedious paperwork requiring physical signatures
• Lack of clear communication and transparency regarding closing costs and fees
• Limited availability for virtual closing options and online document management.

BesTitle Geographic and Demographic Insights

Geographic Insights: BesTitle's primary market is the United States, with a strong focus on the Mid-Ohio Valley region. They have a negligible market share in other countries.

Demographic Insights: BesTitle's target audience consists of individuals aged 25-44, with a relatively even distribution between genders.

BesTitle Socio-economic Profile

Household and Income Insights: BesTitle's target audience predominantly includes households of 2-4 people with medium income levels, reflecting the demographics of homebuyers.

Educational and Employment Insights: Most of BesTitle's target users are employed full-time and hold a University or College degree, indicating a well-educated customer base.

BesTitle Behavioral Insights

Interest-Based Insights: BesTitle's target audience shows interest in real estate, home decor, mortgages, finance, local news, family matters, and DIY projects.

Technology and Social Media Usage: Users prefer Facebook, Instagram, and Youtube. They use a mix of desktop and mobile devices, suggesting comfort with technology.

BesTitle Top Competitors