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BoomTown provides a comprehensive suite of real estate marketing and technology solutions designed to help real estate professionals grow their businesses. Their offerings include lead generation services, IDX websites, a predictive CRM, and various tools for marketing automation and client management. BoomTown aims to streamline real estate operations by integrating these tools into a single platform, supported by strategic coaching, training, and support services. The company targets individual agents, teams, and larger enterprises with scalable packages tailored to their specific needs and goals. They also offer specialized solutions like CORE Present and btPRO to enhance listing presentations and cater to top-performing teams.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zillow Premier Agent
Real Geeks
Top Marketing Channels
Zillow Premier Agent
- Online Advertising
- Examples: Zillow.com, Zillow App, Email Marketing
- Campaigns: Zillow Premier Agent: Local Expert, Zillow Premier Agent: Lead Accelerator, Zillow Premier Agent: Success Stories
- Social Media Marketing
- Examples: Facebook, Instagram, Zillow Blog
- Campaigns: Zillow Premier Agent: Agent Spotlight, Zillow Premier Agent: Community Involvement, Zillow Premier Agent: Market Reports
- Content Marketing
- Examples: Webinars, Training Events, Zillow Premier Agent Website
- Campaigns: Zillow Premier Agent: Client Testimonials, Zillow Premier Agent: Partnership Programs, Zillow Premier Agent: Newsletter
Top Sales Channels
- Direct Sales
- Zillow Website, Phone Calls, Email
- Zillow Premier Agent: Free Consultation, Zillow Premier Agent: Customized Packages, Zillow Premier Agent: Performance Guarantees
- Partnership Sales
- Industry Conferences, Real Estate Events, Networking
- Zillow Premier Agent: Brokerage Partnerships, Zillow Premier Agent: Agent Referrals, Zillow Premier Agent: Team Discounts
- Inbound Sales
- Zillow Premier Agent Website, Webinars, Online Chat
- Zillow Premier Agent: Online Demo, Zillow Premier Agent: Trial Period, Zillow Premier Agent: Customer Support
BoomTown SWOT Analysis
Strengths
Brand recognition and market reach
Massive user base and data
Integrated platform for lead generation and management
Weaknesses
Dependence on Zillow's platform and policies
High cost for premier agent status
Limited customization options
Opportunities
Expand services to adjacent markets (mortgage
insurance)
Leverage data analytics for personalized marketing
Integrate with emerging real estate technologies (VR
AR)
Threats
Competition from other real estate portals and technology providers
Changes in real estate market conditions
Negative reviews or PR issues
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