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Boomerang Target Audience
Boomerang targets businesses of all sizes who want to improve their email productivity and meeting scheduling efficiency. Their primary target audience seems to be businesses that rely heavily on email communication and scheduling, such as consulting firms, law offices, and marketing agencies. They specifically highlight their advantage over Calendly, indicating a focus on converting users of similar scheduling tools.
User Segments
Boomerang Geographic Distribution
Boomerang's top market is the US with 60% users, followed by India and UK. The platform shows particular strength in English-speaking countries with developed economies.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are primarily from households of 2-4 people, reflecting a mix of young professionals and families. The income level is largely concentrated in the middle-income bracket.
Employment Status
Income Distribution
Education Level
Boomerang Behavior Analysis
Behavior Profile
Device Breakdown
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