Boomerang Brand Positioning

Products and Features

Boomerang's key product features include its Magic Live Calendar for streamlined meeting scheduling, email scheduling and reminders for proactive communication, and response tracking to monitor engagement. They also offer features like Bookable Schedule for managing availability, Suggest Times for quick suggestions, and Share Free/Busy for a general overview of open slots. Boomerang emphasizes its seamless integration with Gmail and Outlook, positioning itself as a less disruptive and more user-friendly alternative to traditional scheduling methods and competitors like Calendly.