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Bonfe Target Audience

The target audience for Bonfe is homeowners and property managers in the Twin Cities Metro area. They cater to both residential and potentially light commercial properties needing comprehensive home services. The audience likely includes those facing immediate repair needs (like burst pipes or AC failure), those looking to upgrade or install new systems (like tankless water heaters or smart thermostats), and those interested in preventative maintenance to avoid future issues. Their marketing also aims at those seeking financing and affordable payment plans.

User Segments

Age: 42

Gender: Female

Occupation: Registered Nurse Prescriber (RNP) Medical Services Manager for Residential Care homes throughout the Twin Cities Metro area. Home services include individual homes, apartments and congregate living facilities. Will be looking for services for my company as well as my home. Will likely use my company credit card to pay for my home services. As a high earner, am interested in financing options and maintenance plans, but will likely use my personal funds.. I value trustworthy, expert service and 24/7 availability and will use Bonfe again if the service is good. My company properties are mostly in older buildings, hence the drain and sewer business will likely be used often. I'm the primary decision maker for both my personal home and company businesss, but will likely use my husband as the back-up when I am unavailable. I have little time for marketing gimmicks and am interested in straightforward solutions, that solve my problem. I am also likely to read online reviews before making a decision, but will likely start with past providers, who I found reliable to see if they perform the work I need done, before I switch to a new vendor, even if they have better reviews. I like the convienience of the one-stop solution approach that Bonfe has to offer, but will likely still search for a few specialist solutions, such as home renovations, or landscaping. The home service industry is a commodity so I will likely consider a few vendors before making a decision. My minimum requirement is licencing, years in business, and client testimonials. I am interested in financing and affordable payment plans because I have many homes I need to maintain, and do not like large capital expenditures, so I would rather pay in small increments. I am not affraid to call references to confirm that past work has been done well. As a nurse, I understand systems, so I can hold a conversation with any tradesman about their work and will be very thorough. I appreciate clear and concise proposals so I can make the right decision. I will also search online to compare pricing, but pricing will not be my only criteria for selection. As the facilities that I work with are in the healthcare domain, I will likely check the contractors work to make sure all the regulations are followed before I pay the contractor. Finally, as I work long hours, contractors who have weekend hours, and off hour scheduling will likely get a preference. Lastly, I will ask a lot of questions, so clear communication will be key, and I would appreciate if the tradesman doesn't take my questioning of their trade, as an attack, but as a need to understand the work being performed, since I am paying for it.

Education: Associate Degree

Age: 38

Gender: Male

Occupation: Manufacturing Technician

Education: High School

Age: 48

Gender: Female

Occupation: Elementary School Teacher

Education: Associate Degree

Sarah Miller

Sarah Miller

Age: 42
Gender: Female
Occupation: Registered Nurse Prescriber (RNP) Medical Services Manager for Residential Care homes throughout the Twin Cities Metro area. Home services include individual homes, apartments and congregate living facilities. Will be looking for services for my company as well as my home. Will likely use my company credit card to pay for my home services. As a high earner, am interested in financing options and maintenance plans, but will likely use my personal funds.. I value trustworthy, expert service and 24/7 availability and will use Bonfe again if the service is good. My company properties are mostly in older buildings, hence the drain and sewer business will likely be used often. I'm the primary decision maker for both my personal home and company businesss, but will likely use my husband as the back-up when I am unavailable. I have little time for marketing gimmicks and am interested in straightforward solutions, that solve my problem. I am also likely to read online reviews before making a decision, but will likely start with past providers, who I found reliable to see if they perform the work I need done, before I switch to a new vendor, even if they have better reviews. I like the convienience of the one-stop solution approach that Bonfe has to offer, but will likely still search for a few specialist solutions, such as home renovations, or landscaping. The home service industry is a commodity so I will likely consider a few vendors before making a decision. My minimum requirement is licencing, years in business, and client testimonials. I am interested in financing and affordable payment plans because I have many homes I need to maintain, and do not like large capital expenditures, so I would rather pay in small increments. I am not affraid to call references to confirm that past work has been done well. As a nurse, I understand systems, so I can hold a conversation with any tradesman about their work and will be very thorough. I appreciate clear and concise proposals so I can make the right decision. I will also search online to compare pricing, but pricing will not be my only criteria for selection. As the facilities that I work with are in the healthcare domain, I will likely check the contractors work to make sure all the regulations are followed before I pay the contractor. Finally, as I work long hours, contractors who have weekend hours, and off hour scheduling will likely get a preference. Lastly, I will ask a lot of questions, so clear communication will be key, and I would appreciate if the tradesman doesn't take my questioning of their trade, as an attack, but as a need to understand the work being performed, since I am paying for it.
Education: Associate Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram

Goals

  • Find a trustworthy and reliable local home service provider
  • Maintain a comfortable and safe home environment for my family
  • Budget effectively for home maintenance and improvements without surprises.

Pain Points

  • Difficulty finding reliable service providers quickly
  • Unexpected repair costs strain the budget
  • Juggling work and managing home maintenance is stressful.

Bonfe Geographic Distribution

The primary market for Bonfe is the United States, specifically the Twin Cities Metro area, holding approximately 95% of the market share. Canada represents a secondary market with a smaller share.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

0.8%
Australia flag

Australia

0.7%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of households consist of 3-4 members with a medium income level, indicating families who value home comfort and are willing to invest in maintenance and repairs.

Employment Status

Income Distribution

Education Level

Bonfe Behavior Analysis

Behavior Profile

Home Improvement
Maintenance
Gardening
DIY Projects
Local Events
Family Activities
Cooking
Real Estate
Facebook
YouTube
Instagram
Android Users
iOS Users
LinkedIn
Emergency Services
Online Reviews
Mobile-Friendly Content
Subscription Services

Device Breakdown

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