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Bonfe Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Real Estate Agent

Education: Bachelor's Degree

Age: 55

Gender: Male

Occupation: Property Manager

Education: Associate Degree

Age: 37

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Real Estate Agent
Education: Bachelor's Degree
Industry: Real Estate
Channels: FacebookInstagramLinkedIn

Goals

  • Ensure her clients' homes are well-maintained for quick sales
  • Maintain a pristine and functional home for her own family
  • Stay updated on home improvement trends and reliable service providers.

Pain Points

  • Finding trustworthy and timely contractors for home repairs
  • Dealing with unexpected home system breakdowns during critical times
  • Managing multiple home improvement projects simultaneously.

Bonfe Geographic Distribution

Bonfe exclusively serves the Twin Cities Metro area in the United States, indicating a highly localized service model focused on a specific regional market.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Targets mid to high-income households, predominantly 2-4 person families, able to afford comprehensive home services.

Employment Status

Income Distribution

Education Level

Bonfe Behavior Analysis

Behavior Profile

Home improvement
Proactive maintenance
Smart home technology
Convenience
Trustworthiness
Clear communication
Online scheduling
24/7 emergency service
Preventative solutions
Financing flexibility
Reliable service
DIY projects
Local community events
Personal finance management
Energy efficiency
Environmental sustainability
Facebook usage
YouTube usage
Instagram usage
Desktop access

Device Breakdown

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