Find stats on top websites
The target audience for Bonfe is homeowners and property managers in the Twin Cities Metro area. They cater to both residential and potentially light commercial properties needing comprehensive home services. The audience likely includes those facing immediate repair needs (like burst pipes or AC failure), those looking to upgrade or install new systems (like tankless water heaters or smart thermostats), and those interested in preventative maintenance to avoid future issues. Their marketing also aims at those seeking financing and affordable payment plans.
Age: 42
Gender: Female
Occupation: Registered Nurse Prescriber (RNP) Medical Services Manager for Residential Care homes throughout the Twin Cities Metro area. Home services include individual homes, apartments and congregate living facilities. Will be looking for services for my company as well as my home. Will likely use my company credit card to pay for my home services. As a high earner, am interested in financing options and maintenance plans, but will likely use my personal funds.. I value trustworthy, expert service and 24/7 availability and will use Bonfe again if the service is good. My company properties are mostly in older buildings, hence the drain and sewer business will likely be used often. I'm the primary decision maker for both my personal home and company businesss, but will likely use my husband as the back-up when I am unavailable. I have little time for marketing gimmicks and am interested in straightforward solutions, that solve my problem. I am also likely to read online reviews before making a decision, but will likely start with past providers, who I found reliable to see if they perform the work I need done, before I switch to a new vendor, even if they have better reviews. I like the convienience of the one-stop solution approach that Bonfe has to offer, but will likely still search for a few specialist solutions, such as home renovations, or landscaping. The home service industry is a commodity so I will likely consider a few vendors before making a decision. My minimum requirement is licencing, years in business, and client testimonials. I am interested in financing and affordable payment plans because I have many homes I need to maintain, and do not like large capital expenditures, so I would rather pay in small increments. I am not affraid to call references to confirm that past work has been done well. As a nurse, I understand systems, so I can hold a conversation with any tradesman about their work and will be very thorough. I appreciate clear and concise proposals so I can make the right decision. I will also search online to compare pricing, but pricing will not be my only criteria for selection. As the facilities that I work with are in the healthcare domain, I will likely check the contractors work to make sure all the regulations are followed before I pay the contractor. Finally, as I work long hours, contractors who have weekend hours, and off hour scheduling will likely get a preference. Lastly, I will ask a lot of questions, so clear communication will be key, and I would appreciate if the tradesman doesn't take my questioning of their trade, as an attack, but as a need to understand the work being performed, since I am paying for it.
Education: Associate Degree
Age: 38
Gender: Male
Occupation: Manufacturing Technician
Education: High School
Age: 48
Gender: Female
Occupation: Elementary School Teacher
Education: Associate Degree
The primary market for Bonfe is the United States, specifically the Twin Cities Metro area, holding approximately 95% of the market share. Canada represents a secondary market with a smaller share.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of households consist of 3-4 members with a medium income level, indicating families who value home comfort and are willing to invest in maintenance and repairs.
Sign up now and unleash the power of AI for your business growth