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Clari is a Revenue Platform that provides businesses with real-time visibility into their sales pipeline and revenue operations. It offers a suite of products and capabilities that automate data capture, opportunity management, pipeline inspection, buyer collaboration, conversation intelligence, and forecasting. Clari's mission is to help businesses drive revenue growth and predictability.
Company : Clari
Industry : Revenue OperationsSales AutomationArtificial Intelligence
Clari Key Value propositions
Clari Latest news
Buying Groups: The New Norm for B2B Sales | Clari
Dec 3, 2020 ... A big renewal is coming up at one of your top existing accounts. ... Screenshot of Clari Relationship Insights report. 1. Make sure you ...
CLARI IS FIRST REVENUE PLATFORM PROVIDER TO SURPASS ...
Apr 10, 2024 ... Milestone is a tipping point in the growth of the Revenue Platform market. SUNNYVALE, Calif. – April 10, 2024 – Clari today announced that ...
Clari Unveils Revenue Collaboration and Governance, Acquisition ...
Jun 15, 2022 ... A major part of our strategic vision is conversation intelligence, which is why we're thrilled to announce that Clari has acquired Wingman (now ...
Clari | LinkedIn
Feb 19, 2022 ... Clari. Software Development. Sunnyvale, CA 67,876 followers. Clari's Revenue Platform is purpose-built to run revenue. Stop revenue leak ...
Clari SWOT Analysis
Strengths
Real-time sales pipeline visibilityAI-powered forecasting and insightsStrong customer base in mid-to-large enterprises
Weaknesses
Complex product with a steep learning curvePricing may be prohibitive for smaller businessesReliance on integration with other sales and marketing tools
Opportunities
Expand into new markets and industriesDevelop vertical-specific solutionsEnhance product offerings with AI and automation
Threats
Competition from established CRM and sales intelligence vendorsEconomic downturn impacting enterprise spendingData privacy concerns and regulations
Top Marketing Strategies for Clari
Content Marketing & Thought Leadership
Establish Clari as a thought leader in the RevOps space by creating valuable content that educates and engages target audiences. This strategy will attract qualified leads, build brand credibility, and position Clari as a go-to resource for revenue operations best practices.
Strategic Partnerships & Integrations
Partner with complementary software vendors and industry influencers to expand Clari's reach and offer a more comprehensive solution to customers. This will increase market penetration, access new customer segments, and strengthen Clari's position within the ecosystem.
Clari User Persona
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Clari Geographic and Demographic Insights
Geographic Insights: Clari's primary market is the US, followed by the UK and Canada. They also have a presence in Europe and Australia.
United States
60%
United Kingdom
15%
Canada
8%
Germany
7%
Australia
5%
Demographic Insights: Clari's target audience is primarily professionals aged 35-44, with a slightly higher representation of males. The platform caters to a mature audience in managerial and leadership roles.
Clari Socio-economic Profile
Household and Income Insights: Clari's target audience typically falls in the medium to high-income bracket and may belong to households with 3-4 members.
Educational and Employment Insights: Most of Clari's target users are highly educated professionals employed full-time, likely holding a university or college degree.
Clari Behavioral Insights
Interest-Based Insights: Clari's target audience is interested in business news, technology trends, sales techniques, marketing automation, data analytics, customer relationship management, and leadership development.
Technology and Social Media Usage: Clari's users primarily access the platform through desktops and engage heavily on LinkedIn, Twitter, and YouTube.
Clari Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Salesforce | 40.5% | CRM, Sales Automation, Marketing Automation |
Microsoft Dynamics 365 | 25.5% | CRM, ERP, Business Intelligence |
Gong | 15% | Conversation Intelligence, Sales Coaching, Revenue Intelligence |