BOMAG's target audience consists of businesses and professionals within the construction, road building, and waste management sectors. This encompasses construction companies of varying sizes, road construction contractors working on infrastructure projects, landfill operators managing waste compaction, and government entities responsible for public works. The audience also includes equipment rental companies that lease machinery to construction firms. Moreover, BOMAG targets professionals such as site managers, machine operators, and procurement officers involved in the decision-making process for equipment purchases. Geographically, the target audience spans across Europe, America, and Asia, with specific focus on countries like the USA, Germany, Poland, and China, among others. They are also targeting students, graduates and trainees.