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BOMAG is a global leader specializing in compaction technology and asphalt construction equipment. The company offers a wide range of products, including single drum rollers, asphalt rollers, pavers, cold planers, recyclers, stabilizers, and refuse compactors. BOMAG emphasizes innovation, integrating technologies like BOMAP for compaction control, fleet management systems, and e-PERFORMANCE electric solutions. With a strong commitment to customer service, BOMAG provides support through a global network of dealers, spare parts services, and training programs. As part of the FAYAT Group, BOMAG focuses on sustainability, integrity, and quality management, striving to provide professional solutions for infrastructure development and maintenance worldwide. The company actively participates in industry events and promotes its products through various channels, including online shops and merchandising.
Major Markets
Germany
USA
PolandKey Competitors
Select a competitor
Caterpillar
Volvo Construction Equipment
Top Marketing Channels
Caterpillar
- Digital Marketing and Social Media
- Examples: cat.com, YouTube Caterpillar channel, LinkedIn Caterpillar page
- Campaigns: Next Generation Machines, Operator Training Programs, Caterpillar Safety Services
- Trade Shows and Events
- Examples: Trade shows, Industry conferences, Local dealer events
- Campaigns: Showcase at World of Concrete, Participation in CONEXPO-CON/AGG, Regional Construction Equipment Expos
- Print and Direct Marketing
- Examples: Brochures, Flyers, Direct mail
- Campaigns: Caterpillar Rental Services, Cat Financial Services, Cat Used Equipment
Top Sales Channels
- Dealer Network and Direct Sales
- Cat dealer network, Online parts store, Global service network
- Certified Rebuild Program, Preventative Maintenance Agreements, Extended Warranty Options
- Financial Services
- Online financing calculator, Dedicated financial representatives, Partnerships with local banks
- Cat Financial flexible payment plans, Leasing options for equipment, Financing for new and used machines
- Used Equipment Sales
- Cat Used website, Ritchie Bros. Auctioneers, Local dealer used equipment lots
- Used Equipment Sales Events, Trade-in programs for new equipment, Auctions of used machinery
BOMAG SWOT Analysis
Strengths
Global brand recognition
Extensive dealer network
Wide range of products and services
Weaknesses
High cost of equipment
Bureaucratic organizational structure
Slower adoption of new technologies compared to some competitors
Opportunities
Expanding digital solutions and services
Growth in emerging markets
Focus on sustainable and electric equipment
Threats
Economic downturns affecting construction
Intense competition
Fluctuating commodity prices
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