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Blip Billboards Target Audience

Blip's primary target audience consists of business owners, marketing professionals, media owners, and non-profit organizations. They cater to a wide array of sectors including retail, entertainment, restaurants, technology, and professional services. The company also focuses on reaching media owners who can leverage Blip's platform to monetize their billboard inventory. Given the company's emphasis on flexibility and affordability, Blip appeals to both small businesses seeking localized exposure and larger entities aiming for broader brand recognition. Their success stories highlight campaigns run by diverse clients, from local plumbing companies to national franchises, indicating a broad target audience in terms of business size and marketing budget.

User Segments

Age: 38

Gender: Female

Occupation: Restaurant Owner/Manager

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Retail Store Owner

Education: Associate Degree, Business Administration

Age: 32

Gender: Female

Occupation: Non-Profit Marketing Coordinator

Education: Bachelor's Degree, Social Work

Maria Rodriguez

Maria Rodriguez

Age: 38
Gender: Female
Occupation: Restaurant Owner/Manager
Education: Bachelor's Degree, Marketing
Industry: Restaurant
Channels: FacebookInstagramLinkedIn

Goals

  • Increase brand awareness within the local community to attract new customers and build customer loyalty
  • Drive more foot traffic to her restaurant and increase sales during slower weekdays and lunch hours
  • Effectively manage her marketing budget to get the best possible return on investment and stay ahead of local competitors.

Pain Points

  • Difficulty tracking ROI from traditional advertising methods
  • Struggling to compete with larger businesses with bigger marketing budgets
  • Limited time to manage marketing campaigns effectively.

Blip Billboards Geographic Distribution

The primary market is the United States, followed by Canada, indicating a North American focus. Other markets include the UK, Australia, and Germany.

Top Countries

United States flag

United States

75%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of users live in households of 2-4 people and have a medium income level, suggesting a stable economic background.

Employment Status

Income Distribution

Education Level

Blip Billboards Behavior Analysis

Behavior Profile

Marketing
Advertising
Digital Media
Small Business
Entrepreneurship
Technology
Local Events
Brand Awareness
Lead Generation
Campaign Optimization
Social Media
Content Marketing
Website Traffic
OOH Advertising
Mobile Advertising

Device Breakdown

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