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Blip Billboards Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Restaurant Owner

Education: Bachelor's Degree in Business Administration

Age: 45

Gender: Male

Occupation: Retail Store Manager

Education: Associate Degree in Marketing

Age: 32

Gender: Female

Occupation: Owner of Local Service Business

Education: Bachelor's Degree in Communications

Marketing Mind Melanie

Marketing Mind Melanie

Age: 38
Gender: Female
Occupation: Restaurant Owner
Education: Bachelor's Degree in Business Administration
Industry: Restaurant
Channels: FacebookInstagramYouTube

Goals

  • To increase foot traffic and local brand recognition for her restaurant
  • To efficiently manage advertising spend to maximize ROI
  • To find flexible and easy-to-use marketing tools without large upfront commitments.

Pain Points

  • Difficulty competing with larger chains for advertising visibility
  • Lack of time and expertise to manage complex marketing campaigns
  • High costs and long contracts associated with traditional advertising methods.

Blip Billboards Geographic Distribution

Blip Billboards primarily serves the United States market, with minimal presence in other English-speaking countries like Canada, UK, and Australia, and Mexico.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Mexico flag

Mexico

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have medium to high incomes and are part of 2-4 person households, suggesting established professionals.

Employment Status

Income Distribution

Education Level

Blip Billboards Behavior Analysis

Behavior Profile

Self-Serve
Online Tools
Flexibility
Control
Results-Driven
Digital Marketing
Brand Awareness
Foot Traffic
Online Sales
Transparency
Social Media Usage
Desktop User
Goal-Oriented
Problem Solver
Convenience

Device Breakdown

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