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Industry Landscape
The DOOH advertising industry is experiencing rapid growth, driven by technological advancements and increasing adoption of digital displays. Programmatic buying is becoming more prevalent, allowing for targeted and data-driven campaigns. Integration with mobile and other digital channels enhances measurability and effectiveness. The industry is also seeing increased investment in infrastructure and content creation to deliver engaging and dynamic advertising experiences. As of today, DOOH continues its expansion, capturing larger shares of ad budgets.
Total Assets Under Management (AUM)
DOOH Ad Spend in United States
~$4 billion USD+
(10-15% CAGR)
- Increasing digital screen penetration.
- Rise in programmatic DOOH.
- Enhanced data analytics and targeting.
Total Addressable Market
15 billion USD+
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Driven Optimization
AI-driven content optimization analyzes ad performance in real-time, dynamically adjusting creative elements to maximize engagement and conversion rates.
Advanced Audience Analytics
Advanced audience analytics leverages data from multiple sources to create granular audience segments for highly targeted and personalized DOOH campaigns.
Blockchain Verification
Blockchain technology provides transparency and verification in ad delivery, ensuring accountability and building trust in DOOH advertising transactions.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA)
The CCPA grants California consumers broad privacy rights, including the right to know what personal information is collected about them and the right to opt-out of the sale of their personal information, which took effect in 2020.
Compliance ensures responsible data usage for targeted advertising, impacting the type of data Blip can collect and how it's used for campaign targeting.
General Data Protection Regulation (GDPR)
The GDPR regulates the processing of personal data of individuals within the EU, mandating strict requirements for data consent, transparency, and security, effective since 2018.
Impacts how Blip handles user data and requires clear communication about data collection practices, leading to increased transparency and user control.
California Privacy Rights Act (CPRA)
The CPRA amends and expands the CCPA, establishing the California Privacy Protection Agency and providing additional rights to consumers regarding their personal information, enacted in 2023.
Further restricts the use of consumer data for advertising purposes, potentially limiting the granularity of targeting options available to Blip's customers.
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