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Birdeye Target Audience
Birdeye's target audience spans across various industries, including automotive, dental, financial services, healthcare, home services, legal, property management, real estate, restaurants, retail, self-storage, and wellness. They focus on both small businesses aiming to grow and dominate their local competition, and large enterprises seeking to master customer experience across numerous locations. Their ideal customers are those who understand the importance of online reputation, customer engagement, and streamlined communication in driving business growth and customer loyalty. They want to enhance their visibility on Google and other platforms.
User Segments
Age: 38
Gender: Male
Occupation: Restaurant Owner/Manager (Single Location)
Education: Bachelor's Degree, Business Administration
Age: 42
Gender: Female
Occupation: Regional Manager (Multi-Location Restaurant Chain)
Education: Associate Degree, Hospitality Management
Age: 29
Gender: Female
Occupation: Restaurant Manager (Small Business)
Education: High School
Robert Thompson
Goals
- Increase positive online reviews to improve restaurant reputation and attract more customers
- Streamline customer communication through a single platform to enhance service quality
- Boost local search rankings to become the go-to restaurant in the area and increase foot traffic.
Pain Points
- Struggling to respond to all online reviews in a timely manner, leading to negative perceptions
- Difficulty managing social media presence alongside daily operational tasks
- Finding it hard to stand out from competitors in the local market.
Birdeye Geographic Distribution
Birdeye's primary market is the United States, followed by India, reflecting the company's significant presence in both regions. Other key markets include the UK, Canada and Australia.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most Birdeye users live in households of 2-4 people and have a medium to high income, suggesting they are established businesses capable of investing in customer experience solutions.
Employment Status
Income Distribution
Education Level
Birdeye Behavior Analysis
Behavior Profile
Device Breakdown
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