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Microsoft Target Audience

Microsoft's target audience appears very broad, encompassing individual consumers, businesses, and potentially developers. The reference to 'Mobile' suggests targeting mobile users. The 'Shopping,' 'Flights,' 'Travel,' 'Hotels' links indicate targeting users interested in e-commerce and travel services. The presence of an 'Advertise' link points to businesses as a target audience. Based on the information, there are no geographic or demographic limitations implied. Microsoft likely aims to serve a global audience with diverse needs and interests.

User Segments

Microsoft Geographic Distribution

Microsoft has a global reach, with the United States holding the largest market share (30.0%), followed by China (20.0%). Other key markets include the United Kingdom, India and Germany.

Top Countries

United States flag

United States

30%
China flag

China

20%
United Kingdom flag

United Kingdom

10%
India flag

India

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2 (35%) or 3-4 (40%) people, with a significant portion having a medium income level (55%). This suggests a mix of families and individuals with moderate financial resources.

Employment Status

Income Distribution

Education Level

Microsoft Behavior Analysis

Behavior Profile

Technology
Travel
News
Shopping
Business
Finance
Entertainment
Mobile
Social Media
Video Streaming
Online Advertising
Search Engines
Data Privacy
E-commerce
Innovation

Device Breakdown

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