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Microsoft's target audience appears very broad, encompassing individual consumers, businesses, and potentially developers. The reference to 'Mobile' suggests targeting mobile users. The 'Shopping,' 'Flights,' 'Travel,' 'Hotels' links indicate targeting users interested in e-commerce and travel services. The presence of an 'Advertise' link points to businesses as a target audience. Based on the information, there are no geographic or demographic limitations implied. Microsoft likely aims to serve a global audience with diverse needs and interests.
Microsoft has a global reach, with the United States holding the largest market share (30.0%), followed by China (20.0%). Other key markets include the United Kingdom, India and Germany.
United States
China
United Kingdom
India
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2 (35%) or 3-4 (40%) people, with a significant portion having a medium income level (55%). This suggests a mix of families and individuals with moderate financial resources.
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