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Microsoft Shopping Target Audience

The target audience appears to be general consumers interested in online shopping and finding deals. The website features a wide range of products across various categories, including electronics, fashion, home goods, and more. The emphasis on deals and discounts suggests a value-conscious audience.

User Segments

Microsoft Shopping Geographic Distribution

Microsoft Shopping appears to be most popular in English speaking countries, with a strong preference in the United States. It also shows significant presence in other technologically developed nations.

Top Countries

United States flag

United States

50%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Germany flag

Germany

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The platform attracts users with diverse household sizes, indicating its wide appeal. The majority of users fall under the medium income bracket.

Employment Status

Income Distribution

Education Level

Microsoft Shopping Behavior Analysis

Behavior Profile

Device Breakdown

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