Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Rakuten
Swagbucks
Top Marketing Channels
Rakuten
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Seasonal Shopping Guides, Holiday Cashback Bonuses, Influencer Collaborations
- Content Marketing
- Examples: Blog posts on savings tips, Email newsletters, How-to guides for using the platform
- Campaigns: Maximize Your Savings Series, Weekly Deals Digest, New Retailer Spotlight
- Affiliate Marketing
- Examples: Partnerships with coupon sites, Deal aggregators, Personal finance blogs
- Campaigns: Exclusive Partner Offers, High Cashback Promotions, Referral Programs
Top Sales Channels
- Website/Platform Direct
- Rakuten.com, Rakuten browser extension, Rakuten mobile app
- New User Welcome Bonus, Daily Double Cashback, In-App Exclusive Deals
- Email Marketing
- Promotional emails, Abandoned cart reminders, Personalized deal alerts
- Limited-Time Offers, Your Favorite Stores on Sale, Back-to-School Savings
- Partnerships with Retailers
- Co-branded promotions with major stores, In-store signage for online cashback, Exclusive merchant events
- Store-Specific Cashback Events, Holiday Shopping Extravaganza, Brand Collaboration Campaigns
Bing Cashback (implied) SWOT Analysis
Strengths
Strong brand recognition
Extensive merchant network
Reliable cashback payouts.
Weaknesses
Can be perceived as just another coupon site
Requires user activation (browser extension/app) for seamless tracking
Some users report slower payout times.
Opportunities
Expand into new geographic markets
Deepen integration with mobile payment solutions
Develop AI-powered personalized deal recommendations.
Threats
Intense competition from new cashback apps
Changes in affiliate commission structures
User fatigue from too many promotional emails.
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