Find stats on top websites
Microsoft Shopping is an online shopping aggregator and marketplace. It allows users to browse and compare products from various retailers, find deals, and earn cash back on purchases. The platform features a wide range of product categories and emphasizes competitive pricing.
Company : Microsoft Shopping
Industry : E-commerceOnline ShoppingRetail
Microsoft Shopping Key Value propositions
Microsoft Shopping Latest news
Search News
Top stories · Sports · U.S. · Local · World · Science · Technology · Entertainment ... Trending on Bing. Handed fresh jail t… Cyclist electrocut… Military draft ...
Confirmed: the new Bing runs on OpenAI's GPT-4 | Bing Search Blog
Mar 14, 2023 ... Congratulations to our partners at Open AI for their release of GPT-4 today. We are happy to confirm that the new Bing is running on GPT-4, ...
Bing News Search
News · Shopping · Flights · Travel · Hotels · Real Estate · My Bing · Top stories · Sports · U.S. · Local · World · Science · Technology · Entertainment.
Bing Chat | Microsoft Edge
With the new Bing built into the Microsoft Edge sidebar, you can ask complex questions, find comprehensive answers, get summarized information, ...
Microsoft Shopping SWOT Analysis
Strengths
Wide selection of products and retailers.Integration with Microsoft ecosystem.Competitive pricing and cash-back offerings.
Weaknesses
Less brand recognition compared to established giants.Dependence on third-party retailers for fulfillment.Potential for customer service issues.
Opportunities
Expand into emerging markets.Enhance personalization and AI-powered recommendations.Partner with more niche retailers to offer unique products.
Threats
Intense competition in the e-commerce market.Economic downturns impacting consumer spending.Changing consumer preferences and online shopping habits.
Top Marketing Strategies for Microsoft Shopping
Microsoft Shopping User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Microsoft Shopping Geographic and Demographic Insights
Geographic Insights: Microsoft Shopping appears to be most popular in English speaking countries, with a strong preference in the United States. It also shows significant presence in other technologically developed nations.
Top Countries
United States
50%
United Kingdom
10%
Canada
8%
Germany
7%
Australia
5%
Demographic Insights: The service is most popular with users aged 25-34, with a slight preference among females. Users above 45 show less engagement.
Age Distribution
Gender Distribution
Microsoft Shopping Socio-economic Profile
Household and Income Insights: The platform attracts users with diverse household sizes, indicating its wide appeal. The majority of users fall under the medium income bracket.
Educational and Employment Insights: The majority of users are employed full-time and have some college or university education, making them a valuable target demographic.
Households Size
Income Distribution
Education Level
Employment Status
Microsoft Shopping Behavioral Insights
Interest-Based Insights: Users are interested in online shopping, product reviews, various consumer goods like tech, fashion and home decor, as well as travel deals.
Technology and Social Media Usage: The service sees balanced usage across different devices and is popular on visually-oriented platforms like YouTube and Instagram.
Interests
Device Breakdown
Social Media Usage
Microsoft Shopping Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Amazon | 60% | E-commerce, Cloud Computing, Digital Streaming |
| Google Shopping | 25% | E-commerce, Search Engine, Advertising |
| eBay | 15% | E-commerce, Online Auctions, Consumer-to-Consumer Sales |
