Top Marketing Strategies for Bill Utter Ford

Bill Utter Ford User Persona

Name:

John Miller

Age :

32

Gender :

Male

Occupation :

Sales Manager

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Seeking a reliable and fuel-efficient SUV for family use, prioritizing safety features and cargo space
• Wants to trade in his current vehicle and secure a competitive financing option with a low APR
• Aims to find a reputable dealership with a strong service department for future maintenance needs.

Frustrations

• Spending excessive time researching different SUV models and comparing prices
• Dealing with pushy salespeople and feeling pressured to make a quick decision
• Feeling overwhelmed by the financing process and unsure about the best loan terms.

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Looking for a stylish and eco-friendly hybrid or electric car for her daily commute
• Wants to stay within a specific budget and explore available incentives for environmentally friendly vehicles
• Prefers a dealership with a transparent and hassle-free buying experience.

Frustrations

• Finding a dealership that offers a wide selection of hybrid and electric vehicles
• Getting clear and concise information about government incentives and tax rebates
• Feeling confident in her understanding of electric vehicle technology and charging infrastructure.

Name:

Robert Davis

Age :

50

Gender :

Male

Occupation :

Contractor

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Needs a powerful and capable pickup truck for work purposes, prioritizing towing capacity and durability
• Wants to explore options for customizing his truck with aftermarket features
• Seeks a dealership that understands the specific needs of businesses and offers tailored solutions.

Frustrations

• Finding a dealership that has a large inventory of trucks with various configurations
• Getting clear information about towing capacities and payload limits for different truck models
• Navigating the financing process for a business vehicle purchase and understanding tax implications.

Bill Utter Ford Geographic and Demographic Insights

Geographic Insights: Bill Utter Ford primarily serves the United States market, capturing a significant 99%. Mexico and Canada follow with minimal market share, while the UK and Germany have negligible involvement.

Demographic Insights: Bill Utter Ford sees its largest customer segments between the ages of 25-44. Men are slightly more likely to be customers than women.

Bill Utter Ford Socio-economic Profile

Household and Income Insights: The target audience for Bill Utter Ford typically falls within households of 3-4 people with medium income levels, suggesting a focus on families.

Educational and Employment Insights: A majority of Bill Utter Ford's target audience are employed full-time and possess a university or college degree.

Bill Utter Ford Behavioral Insights

Interest-Based Insights: Customers of Bill Utter Ford are interested in vehicles, especially cars, trucks and SUVs. They also show interest in family activities, local events and Texas-based sports teams.

Technology and Social Media Usage: Bill Utter Ford's target audience uses a mix of digital platforms, with high engagement on YouTube, Facebook, and Instagram. They primarily access these platforms through mobile and desktop devices.

Bill Utter Ford Top Competitors