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Bill Utter Ford Target Audience
Bill Utter Ford's target audience is diverse, including individuals and businesses in the North Texas region seeking to purchase new or used Ford vehicles. This includes customers interested in various Ford models like Mustangs, trucks (F-150, Super Duty, Ranger, Maverick), SUVs (Bronco, Escape, Explorer, Expedition), vans (Transit, Transit Connect), and electric/hybrid vehicles (Mustang Mach-E, F-150 Lightning, Escape Hybrid). They also target customers looking for vehicle service, parts, accessories, and collision repair services. Furthermore, they aim to attract customers interested in custom ordering vehicles to match their preferences, suggesting a focus on personalization and customer satisfaction. Their presence on social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram) indicates an effort to engage with a broad audience, including potential customers who prefer online interactions.
User Segments
Age: 42
Gender: Male
Occupation: Truck Driver/Owner-Operator
Education: Associate Degree, Automotive Technology
Age: 35
Gender: Female
Occupation: Construction Worker
Education: High School
Age: 50
Gender: Male
Occupation: Manufacturing Plant Foreman
Education: Associate Degree, Business Management
Robert Johnson
Goals
- Upgrade to a newer, more reliable truck
- Find cost-effective ways to maintain his current vehicle
- Spend more time off-roading with friends and family
Pain Points
- Difficulty finding reliable truck reviews
- High maintenance costs for older trucks
- Lack of time for hobbies due to long work hours
Bill Utter Ford Geographic Distribution
The primary market for Bill Utter Ford is the United States, specifically the North Texas region. Canada, Mexico, the UK, and Germany represent smaller but relevant international markets.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most customers live in households of 2-4 people with a medium income, indicating a need for vehicles that balance affordability and practicality.
Employment Status
Income Distribution
Education Level
Bill Utter Ford Behavior Analysis
Behavior Profile
Device Breakdown
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