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Bill Utter Ford Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Age: 42
Gender: Male
Occupation: Construction Manager
Education: Bachelor's Degree
Age: 32
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree
Emily The Explorer
Age: 38
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram
Goals
- To find a reliable and safe family SUV that can comfortably fit her two children and all their sports gear
- To secure a vehicle with good fuel efficiency for daily commutes and weekend road trips
- To purchase a vehicle within her family's budget, balancing features with affordability.
Pain Points
- Difficulty finding a vehicle that balances family needs with her desire for outdoor adventure capability
- Worry about unexpected maintenance costs and finding trustworthy service for her vehicle
- Limited time for car shopping due to demanding work schedule and family commitments.
Bill Utter Ford Geographic Distribution
Primarily serving Denton, TX, and surrounding North Texas communities, with minimal international reach. Focus is intensely local.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0.05%
United Kingdom
0.03%
Germany
0.02%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to high income, often part of 3-4 person households, seeking reliable vehicles.
Employment Status
Income Distribution
Education Level
Bill Utter Ford Behavior Analysis
Behavior Profile
Online presence
Customer satisfaction
Transparency
Knowledgeable staff
Personalized vehicles
Custom Factory Order
Reliable work vehicles
Convenience
Maintenance
Repairs
Loyalty programs
Digital savvy
Value deals
Mobile Service
Sustainable lifestyle
Family activities
Outdoor recreation
Automotive technology
Device Breakdown
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