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Billd Target Audience

Billd's target audience consists of modern subcontracting businesses operating in the construction industry. These businesses are typically making $2M or more in annual revenue and are involved in commercial projects. They are actively seeking working capital solutions to support their growth and manage their finances more effectively. Specifically, Billd aims to reach owners, CEOs, and CFOs of these subcontracting companies who are responsible for making financial decisions and are looking for innovative ways to overcome the challenges of the broken repayment chain in the construction industry. Billd also targets suppliers by partnering with American Express to help them extend flexible finance terms.

User Segments

Age: 52

Gender: Male

Occupation: CEO

Education: Master's Degree, Civil Engineering

Age: 48

Gender: Male

Occupation: CFO

Education: Bachelor's Degree, Finance

Age: 42

Gender: Male

Occupation: Business Owner

Education: Bachelor's Degree, Business Administration

Robert Thompson

Robert Thompson

Age: 52
Gender: Male
Occupation: CEO
Education: Master's Degree, Civil Engineering
Industry: Commercial Construction
Channels: LinkedInYouTubeFacebook

Goals

  • Secure funding to expand operations and take on larger, more profitable commercial construction projects
  • Improve cash flow management to ensure timely payments to suppliers and subcontractors
  • Implement cost-saving strategies to maximize project profitability and maintain a competitive edge.

Pain Points

  • Difficulty securing funding for large-scale projects due to stringent bank requirements
  • Frustration with delayed payments from general contractors impacting cash flow
  • Concern about the rising costs of materials and labor affecting project profitability.

Billd Geographic Distribution

The primary market for Billd is the United States, with a significant focus on capturing the needs of the domestic construction industry. Canada represents the next key market.

Top Countries

United States flag

United States

85%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2.5%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households with 3-4 members and have a medium to high income, indicating financial stability and the capacity to invest in business growth.

Employment Status

Income Distribution

Education Level

Billd Behavior Analysis

Behavior Profile

Construction
Finance
Business
Technology
Investing
Management
Real Estate
LinkedIn
Facebook
YouTube
Instagram
Desktop
Android
iOS
Cash Flow Management
Project Bidding
Supplier Negotiation
Financial Planning
Risk Management

Device Breakdown

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