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Billd Target Audience
Billd's target audience consists of modern subcontracting businesses operating in the construction industry. These businesses are typically making $2M or more in annual revenue and are involved in commercial projects. They are actively seeking working capital solutions to support their growth and manage their finances more effectively. Specifically, Billd aims to reach owners, CEOs, and CFOs of these subcontracting companies who are responsible for making financial decisions and are looking for innovative ways to overcome the challenges of the broken repayment chain in the construction industry. Billd also targets suppliers by partnering with American Express to help them extend flexible finance terms.
User Segments
Age: 52
Gender: Male
Occupation: CEO
Education: Master's Degree, Civil Engineering
Age: 48
Gender: Male
Occupation: CFO
Education: Bachelor's Degree, Finance
Age: 42
Gender: Male
Occupation: Business Owner
Education: Bachelor's Degree, Business Administration
Robert Thompson
Goals
- Secure funding to expand operations and take on larger, more profitable commercial construction projects
- Improve cash flow management to ensure timely payments to suppliers and subcontractors
- Implement cost-saving strategies to maximize project profitability and maintain a competitive edge.
Pain Points
- Difficulty securing funding for large-scale projects due to stringent bank requirements
- Frustration with delayed payments from general contractors impacting cash flow
- Concern about the rising costs of materials and labor affecting project profitability.
Billd Geographic Distribution
The primary market for Billd is the United States, with a significant focus on capturing the needs of the domestic construction industry. Canada represents the next key market.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households with 3-4 members and have a medium to high income, indicating financial stability and the capacity to invest in business growth.
Employment Status
Income Distribution
Education Level
Billd Behavior Analysis
Behavior Profile
Device Breakdown
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