Billd : Market and Competitor Analysis

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Billd is a financial technology company that provides financing solutions for subcontractors in the construction industry. They aim to address the cash flow gap subcontractors face by offering products like material financing and pay app advances. Their mission is to empower subcontractors to grow their businesses by providing them with the financial tools and resources they need.

Company : Billd

Industry : Financial TechnologyConstruction FinanceFinTech

Major Markets

United States

Canada

United Kingdom

Key Competitors

Fundbox

BlueVine

Kabbage

Billd Key Value propositions

Cash Flow Solutions

Material Financing

Pay App Advances

Subcontractor Empowerment

Billd Latest news

Billd: Contractor Financing | Same-Day Funding

Billd also implements the needed security in order to make the financing process safe and clear. To top it all off, we have had nothing but pleasant, helpful ...

Billd: Financial solutions built for subcontractors

As a new construction company, Billd has made it possible for us to fund large projects from the start. Their customer service team is top-notch and responds ...

Notices of Commencements: What They Are and How to File Them

Jun 16, 2021 ... In all cases, however, it's important to file early—generally, before any work begins. ... About Billd: At Billd, we provide a payment solution ...

Billd | LinkedIn

Dec 1, 2022 ... Tackling one of the biggest pain points in the construction industry, Billd offers commercial subcontractors financing terms that finally ...

Billd SWOT Analysis

Strengths

Strong focus on a niche market (construction subcontractors).Addresses a significant pain point (cash flow gaps) in the industry.Offers specialized financial products tailored to subcontractor needs.

Weaknesses

Reliance on a single industry could pose risks during economic downturns.Competition from established financial institutions and other FinTechs.Potential credit risks associated with lending to subcontractors.

Opportunities

Expand product offerings to address other financial needs of subcontractors.Partner with construction software providers for seamless integration.Explore international expansion opportunities in markets with similar construction dynamics.

Threats

Economic slowdown or volatility in the construction industry.Increased competition leading to price wars or reduced margins.Regulatory changes impacting lending practices or financial technology.

Top Marketing Strategies for Billd

Strategic Partnerships with Construction Supply Companies

Collaborate with major construction supply companies to offer Billd financing directly at the point of purchase. This will make Billd's services more accessible to subcontractors and increase their market reach.

Targeted Content Marketing for Construction Subcontractors

Develop valuable content, such as case studies, webinars, and blog posts, that address the specific challenges faced by subcontractors. This will establish Billd as a trusted resource and attract a highly targeted audience.

Referral Program and Incentive Structure

Implement a referral program that incentivizes existing customers to recommend Billd to their network. Offer attractive rewards for successful referrals to accelerate customer acquisition and build brand loyalty.

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Billd User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Owner

Industry :

Construction

Education :

Bachelor's Degree, Construction Management

Preferred platforms

GOALS

Expand his construction business by taking on larger, more profitable projects that require a higher upfront investment in materials and labor
Secure reliable and timely payment from clients to improve cash flow and reinvest profits back into the business
Build a strong reputation in the industry for quality work and timely completion of projects, attracting more clients and higher-value contracts.

Frustrations

Dealing with delayed payments from clients, which often puts a strain on his cash flow and limits his ability to cover operational expenses and take on new projects
Managing the volatility of material prices and ensuring he has enough working capital to purchase materials when needed without delaying projects
Finding and retaining skilled labor, a common challenge in the construction industry, which can lead to project delays and increased labor costs.

Name:

Susan Chen

Age :

35

Gender :

Female

Occupation :

Project Manager

Industry :

Construction

Education :

Master's Degree, Civil Engineering

Preferred platforms

GOALS

Successfully deliver complex construction projects on time and within budget, demonstrating her expertise and ability to manage multiple stakeholders
Optimize project schedules and resource allocation to maximize efficiency and profitability, contributing to the overall success of the construction company
Continuously improve her project management skills and knowledge of the latest construction technologies to advance her career and take on more challenging projects.

Frustrations

Struggling to coordinate with subcontractors due to payment delays, leading to miscommunication, project delays, and potential disputes
Managing the expectations of demanding clients who may not fully understand the complexities of the construction process and timelines
Staying informed about fluctuating material prices and ensuring timely procurement to avoid project delays, which requires constant communication with suppliers and careful budget monitoring.

Name:

David Garcia

Age :

50

Gender :

Male

Occupation :

CFO

Industry :

Construction

Education :

MBA, Finance

Preferred platforms

GOALS

Improve the company's cash flow management by reducing the payment cycle and ensuring consistent access to working capital for ongoing and future projects
Secure favorable financing terms for large-scale projects, minimizing interest expenses and maximizing profitability
Implement robust financial reporting systems that provide real-time insights into project costs, revenue streams, and overall financial health of the construction company.

Frustrations

Dealing with the financial instability and unpredictability that often arises from delayed payments in the construction industry, making it difficult to forecast cash flow accurately
Finding suitable financing options for subcontractors, as traditional lenders may be hesitant to provide loans due to the industry's inherent risks and cash flow challenges
Educating project managers and other stakeholders about the importance of timely payment applications and accurate financial reporting to improve overall financial management.

Billd Geographic and Demographic Insights

Geographic Insights: Billd's primary market is the United States, capturing a significant majority of users. Canada follows as a distant second, indicating potential for expansion in other North American markets.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: Billd's target audience consists predominantly of males aged 35-44, reflecting the demographics of decision-makers in the construction industry.

Age Distribution

Gender Distribution

Billd Socio-economic Profile

Household and Income Insights: Billd's users typically fall within the medium-income bracket and have an average household size of 3-4, suggesting established professionals with families.

Educational and Employment Insights: The majority of Billd users are Business Owners with a University or College degree, highlighting the need for specialized financial services in this segment.

Households Size

Income Distribution

Education Level

Employment Status

Billd Behavioral Insights

Interest-Based Insights: Billd's target audience shows interest in construction technology, business management, financing, and legal aspects related to construction projects.

Technology and Social Media Usage: Users prefer LinkedIn, Facebook, and YouTube, mainly accessing services through desktops, reflecting professional networking and information-seeking behavior.

Interests

Construction TechnologyHome ImprovementReal EstateBusiness ManagementFinancing and LoansContract LawRisk Management

Device Breakdown

Social Media Usage

Billd Top Competitors

Competitor	Estimated market share	Top domains
Fundbox	35.2%	Invoice Factoring, Line of Credit, Term Loans
BlueVine	25.8%	Invoice Factoring, Line of Credit, Term Loans
Kabbage	19%	Line of Credit, Invoice Financing, Business Loans

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