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Billboard Target Audience

Billboard's target audience aligns with their buyer persona, encompassing music industry professionals at all levels. This includes artists, songwriters, producers, A&R representatives, label executives, music publishers, marketers, and journalists. Moreover, music enthusiasts seeking deeper industry analysis and a behind-the-scenes perspective are also part of their target audience.

User Segments

Billboard Geographic Distribution

Billboard's primary market is the US, followed by the UK and Canada. The platform also sees significant engagement from Australia and Japan.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Australia flag

Australia

5%
Japan flag

Japan

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Billboard attracts users across diverse household sizes, with a majority having middle-income levels, indicative of music enthusiasts and professionals.

Employment Status

Income Distribution

Education Level

Billboard Behavior Analysis

Behavior Profile

Device Breakdown

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