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Billboard's target audience aligns with their buyer persona, encompassing music industry professionals at all levels. This includes artists, songwriters, producers, A&R representatives, label executives, music publishers, marketers, and journalists. Moreover, music enthusiasts seeking deeper industry analysis and a behind-the-scenes perspective are also part of their target audience.
Billboard's primary market is the US, followed by the UK and Canada. The platform also sees significant engagement from Australia and Japan.
United States
United Kingdom
Canada
Australia
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
Billboard attracts users across diverse household sizes, with a majority having middle-income levels, indicative of music enthusiasts and professionals.
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