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BetterHelp Target Audience

People struggling with mental health issues, including those dealing with depression, anxiety, stress, relationship problems, grief, and self-esteem concerns. The platform also targets individuals seeking personal growth and development, offering a convenient and accessible way to connect with licensed therapists.

User Segments

BetterHelp Geographic Distribution

BetterHelp's primary market is the United States, followed by Canada and the United Kingdom. The platform also sees significant usage in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

BetterHelp users typically come from households of 1-2 people, with the majority falling within the middle-income range.

Employment Status

Income Distribution

Education Level

BetterHelp Behavior Analysis

Behavior Profile

Device Breakdown

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