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BetterHelp's target audience encompasses individuals, couples, and teens seeking mental health support. It includes people who may face barriers to traditional therapy, such as cost, location, or scheduling constraints. The audience spans a wide age range and includes those experiencing various mental health challenges like depression, anxiety, relationship issues, trauma, and grief. BetterHelp also targets organizations looking to provide mental health benefits to their employees or members. Their marketing efforts also target licensed therapists (Clinical Social Workers, Marriage & Family Therapists, and Mental Health counselors) interested in joining their platform to provide services.
Age: 38
Gender: Female
Occupation: Senior Financial Analyst
Education: Master's Degree, Business Administration
Age: 42
Gender: Male
Occupation: Lead Software Engineer
Education: Doctorate Degree, Computer Science
Age: 35
Gender: Female
Occupation: Registered Nurse
Education: Master's Degree, Nursing
The primary market is the United States, followed by Canada, the United Kingdom, Australia and Germany, focusing on developed nations with high internet penetration.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most users live in households of 1-2 people and have a medium income level, suggesting a focus on individual therapy and affordability.
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