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BetterHelp Target Audience

BetterHelp's target audience encompasses individuals, couples, and teens seeking mental health support. It includes people who may face barriers to traditional therapy, such as cost, location, or scheduling constraints. The audience spans a wide age range and includes those experiencing various mental health challenges like depression, anxiety, relationship issues, trauma, and grief. BetterHelp also targets organizations looking to provide mental health benefits to their employees or members. Their marketing efforts also target licensed therapists (Clinical Social Workers, Marriage & Family Therapists, and Mental Health counselors) interested in joining their platform to provide services.

User Segments

Age: 38

Gender: Female

Occupation: Senior Financial Analyst

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Lead Software Engineer

Education: Doctorate Degree, Computer Science

Age: 35

Gender: Female

Occupation: Registered Nurse

Education: Master's Degree, Nursing

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Senior Financial Analyst
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInInstagramYouTube

Goals

  • Achieve a better work-life balance and reduce stress levels to improve overall well-being
  • Cultivate stronger relationships with family and friends, prioritizing quality time together
  • Advance in her career while maintaining a healthy lifestyle and sense of personal fulfillment.

Pain Points

  • Difficulty balancing work and personal life, leading to burnout
  • Feeling overwhelmed by the constant pressure to achieve and succeed
  • Struggles to find time for self-care and relaxation activities.

BetterHelp Geographic Distribution

The primary market is the United States, followed by Canada, the United Kingdom, Australia and Germany, focusing on developed nations with high internet penetration.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 1-2 people and have a medium income level, suggesting a focus on individual therapy and affordability.

Employment Status

Income Distribution

Education Level

BetterHelp Behavior Analysis

Behavior Profile

Mental Wellness
Self-Care
Mindfulness
Personal Development
Relationships
Anxiety Management
Stress Reduction
Coping Strategies
Emotional Support
Communication Skills
Technology Adoption
Online Communication
Health & Fitness
Trauma Recovery
Grief Counseling
Teen Therapy
Couples Therapy

Device Breakdown

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