The target audience for BesTitle primarily includes lenders, realtors, and individuals involved in property transactions (buyers and sellers) within Ohio, Kentucky, and West Virginia. This is evident from the company's explicit mention of serving these groups on their website. The focus extends to those seeking residential and commercial title services, settlement services, and title insurance. The emphasis on providing continuing education classes through the BesTitle Academy further suggests real estate agents are a key target, as is the reference to serving lenders in the secondary mortgage market. Testimonials also highlight the positive experiences of selling agents, realtors, and borrowers, solidifying these groups as central to BesTitle's target demographic.