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Beconfident Target Audience
The target audience includes individuals seeking teeth whitening solutions, oral care products like electric toothbrushes and toothpaste, and skincare items such as day cream and serum. The inclusion of 'wellness' products suggests an interest in a broader health and beauty market. The audience also includes dental professionals, pharmacies, and retailers looking for partnership or reseller opportunities. Geographically, the website is available in multiple languages including Swedish, Estonian and French suggesting a focus on the European market. The free shipping offer above 500 kr indicates an appeal to customers in regions using that currency, likely Sweden primarily.
User Segments
Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 32
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree, Healthcare
Age: 30
Gender: Female
Occupation: Freelance Consultant
Education: Bachelor's Degree, Business Administration
Sofia Lund
Goals
- Maintain a healthy and radiant complexion despite a busy work schedule
- Find effective and quick skincare and oral care solutions that fit seamlessly into their lifestyle
- Discover sustainable and ethically sourced beauty products that align with their values.
Pain Points
- Limited time for extensive skincare routines
- Overwhelmed by the vast amount of beauty product information online
- Difficulty finding products that genuinely deliver on their promises.
Beconfident Geographic Distribution
The primary market is Sweden, followed by other European countries. This is evidenced by website language availability and shipping policies.
Top Countries
Sweden
France
Estonia
Germany
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users predominantly live in households of 1-2 people, with a medium to high income level, suggesting disposable income for personal care products.
Employment Status
Income Distribution
Education Level
Beconfident Behavior Analysis
Behavior Profile
Device Breakdown
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