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Beconfident Target Audience

The target audience includes individuals seeking teeth whitening solutions, oral care products like electric toothbrushes and toothpaste, and skincare items such as day cream and serum. The inclusion of 'wellness' products suggests an interest in a broader health and beauty market. The audience also includes dental professionals, pharmacies, and retailers looking for partnership or reseller opportunities. Geographically, the website is available in multiple languages including Swedish, Estonian and French suggesting a focus on the European market. The free shipping offer above 500 kr indicates an appeal to customers in regions using that currency, likely Sweden primarily.

User Segments

Age: 28

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 32

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree, Healthcare

Age: 30

Gender: Female

Occupation: Freelance Consultant

Education: Bachelor's Degree, Business Administration

Sofia Lund

Sofia Lund

Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: InstagramLinkedInTikTok

Goals

  • Maintain a healthy and radiant complexion despite a busy work schedule
  • Find effective and quick skincare and oral care solutions that fit seamlessly into their lifestyle
  • Discover sustainable and ethically sourced beauty products that align with their values.

Pain Points

  • Limited time for extensive skincare routines
  • Overwhelmed by the vast amount of beauty product information online
  • Difficulty finding products that genuinely deliver on their promises.

Beconfident Geographic Distribution

The primary market is Sweden, followed by other European countries. This is evidenced by website language availability and shipping policies.

Top Countries

Sweden flag

Sweden

40%
France flag

France

20%
Estonia flag

Estonia

10%
Germany flag

Germany

10%
United Kingdom flag

United Kingdom

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users predominantly live in households of 1-2 people, with a medium to high income level, suggesting disposable income for personal care products.

Employment Status

Income Distribution

Education Level

Beconfident Behavior Analysis

Behavior Profile

Health-conscious
Beauty
Oral Hygiene
Skincare
Sustainable Products
Technology
Fitness
Teeth Whitening
Electric Toothbrushes
Wellness
Social Media Engagement
Online Shopping
Product Reviews
Brand Loyalty
Value for Money
Innovation Seeking

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