Top Marketing Strategies for Beconfident

Beconfident User Persona

Name:

Emma Johnson

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Achieve a naturally brighter smile to boost her confidence at work and in social settings
• Maintain optimal oral health using natural, safe, and effective products
• Enhance her daily skincare routine with high-quality products that deliver visible results

Frustrations

• Experiences teeth sensitivity from using harsh whitening products
• Finds it difficult to find natural and effective oral care products that fit her busy lifestyle
• Struggles to maintain a consistent skincare routine due to time constraints and struggles with finding the right products for her skin type

Name:

David Andersson

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Improve his smile for professional networking events and to feel more confident in his appearance
• Seek convenient and effective teeth whitening solutions that fit into his busy schedule
• Find sustainable and ethically-sourced oral care products that align with his values

Frustrations

• Experiences teeth staining from coffee and tea, making him self-conscious about his smile
• Feels overwhelmed by the numerous teeth whitening options available and struggles to choose a reliable product
• Wants to minimize his environmental impact and seeks eco-friendly oral care products

Name:

Sofia Lindgren

Age :

22

Gender :

Female

Occupation :

University Student

Industry :

N/A

Education :

Bachelor's Degree (in progress), Business Administration

Preferred platforms

GOALS

• Achieve a picture-perfect smile for social events and to feel more confident in her everyday life
• Incorporate trendy and aesthetically pleasing oral care products into her self-care routine
• Maintain a healthy and radiant complexion using natural and affordable skincare products

Frustrations

• Worries about the potential damage of harsh whitening products on her teeth
• Feels bombarded with social media ads for oral care products and struggles to differentiate between genuine results and marketing ploys
• Has sensitive skin and finds it challenging to find affordable skincare products that don't cause irritation

Beconfident Geographic and Demographic Insights

Geographic Insights: Beconfident's primary market is Sweden, followed by the US. The brand shows potential in English-speaking and European countries with an interest in premium oral care.

Demographic Insights: Beconfident's target audience is primarily females aged 25-34, reflecting a demographic interested in beauty and self-care with disposable income.

Beconfident Socio-economic Profile

Household and Income Insights: Beconfident targets individuals and couples with medium income levels, aligning with their premium pricing and target audience's purchasing power.

Educational and Employment Insights: Beconfident's audience is primarily employed full-time with university or college degrees, suggesting an educated demographic concerned about personal care and well-being.

Beconfident Behavioral Insights

Interest-Based Insights: Beconfident targets individuals interested in beauty, health and wellness, with a focus on teeth whitening, oral care, and skincare.

Technology and Social Media Usage: Beconfident's target audience is active on social media, particularly YouTube and Instagram. They primarily use mobile devices (Android and iOS).

Beconfident Top Competitors