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Beconfident is an e-commerce business that develops and sells products in the oral care, skincare, and wellness categories. Their offerings include teeth whitening kits, electric toothbrushes, toothpaste, day cream, serum, and other wellness products like dental guards. The company emphasizes product development in Sweden, partnering with research facilities in the USA. They also highlight testing and approval by dentists. Beconfident offers customer service via email, phone, and chat. They provide free shipping for orders over 500 kr and boast a 4.6-star rating on Trustpilot with a 100% satisfaction guarantee. The business model also includes partnerships with dentists, pharmacies, and resellers.
Philips
Oral-B
Philips
Strong brand reputation
Wide product range
Technological innovation
Premium pricing
Limited focus on sustainable products
Complex product portfolio
Expanding into emerging markets
Developing advanced oral care technologies
Forming strategic partnerships with dental clinics
Intense competition
Changing consumer preferences
Economic downturns
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