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The target audience for the Fraser Valley Real Estate Board encompasses several groups. Primarily, it includes real estate professionals (REALTORS®) in the Fraser Valley, providing them with tools, education, and opportunities to enhance their expertise. Secondly, the target audience consists of potential homebuyers and sellers in the region, offering them resources, market statistics, and access to REALTORS®. The FVREB also aims to reach community members through its community initiatives and charitable foundation. Additionally, industry supporters and real estate professionals from outside the Fraser Valley are a target audience for events like the PacificWest Conference. It extends to at-risk youth through bursary programs.
The primary market is Canada, specifically the Fraser Valley region of British Columbia, accounting for 95% of the user base. The remaining 5% are spread across other international markets.
Canada
United States
United Kingdom
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2-4 people, reflecting families and couples. Income levels are primarily medium to high, aligning with the financial capacity needed for real estate transactions.
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