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Beasley Media Group, LLC Target Audience
Beasley Media Group's target audience encompasses a broad range of consumers across various demographics and interests, as they operate 57 radio stations in 12 markets. Their audience includes listeners of music, news, sports, and talk radio. They aim to reach consumers where they live, work, and play. They segment audience by genre, including Country, Adult Contemporary, Sports, Talk, Top 40, Urban, Rock, Oldies, Gospel, and Foreign Language. Additionally, they target advertisers and local businesses seeking to connect with these audiences through various advertising and marketing solutions. Their digital platforms and podcasting ventures also attract a tech-savvy audience interested in on-demand audio content.
User Segments
Age: 42
Gender: Female
Occupation: Marketing Manager at a Retail Chain Store Demand Generation Specialist
Education: Master's Degree, Marketing
Age: 48
Gender: Male
Occupation: Advertising Director at a Tech Company
Education: Bachelor's Degree, Advertising
Age: 39
Gender: Female
Occupation: Business Owner of a Restaurant Chain
Education: Bachelor's Degree, Business Administration
Sarah Johnson
Goals
- Develop and implement integrated marketing campaigns that leverage on-air radio, digital, and event strategies to increase brand awareness and drive sales
- Effectively target specific audience demographics across various platforms to maximize advertising reach and impact
- Secure a higher marketing budget by demonstrating a measurable return on investment (ROI) for Beasley Media Group's multiplatform solutions
Pain Points
- Difficulty in proving ROI for event marketing
- Struggling to integrate podcasting into the overall marketing strategy
- Keeping up with rapidly changing digital advertising trends and technologies
Beasley Media Group, LLC Geographic Distribution
The primary market is the United States, accounting for 90% of users. Canada follows at 4%, with the UK, Australia, and Germany sharing the remaining 6%.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2 (35%) or 3-4 (40%) people. The income distribution is fairly even, with a slight skew towards medium-income households (45%).
Employment Status
Income Distribution
Education Level
Beasley Media Group, LLC Behavior Analysis
Behavior Profile
Device Breakdown
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